Endless Coffee Cup Podcast #20: “Profitable Testing”

Home/Podcast, User Experience/Endless Coffee Cup Podcast #20: “Profitable Testing”

Endless Coffee Cup Podcast #20: “Profitable Testing”

Usability Conversations #3

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts.

While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing – improved business.  It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit.

Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years – each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice  – immediately!

 

Resources mentioned in this podcast:

Testing & Feedback

UserTesting https://www.usertesting.com

Loop 11  https://www.loop11.com

Cint https://www.cint.com

Accessibility

WAVE   http://wave.webaim.org

Joe Dolson – Accessible Web Design  https://www.joedolson.com

Carl Groves – List of Accessibility Lawsuits:  http://www.karlgroves.com/2011/11/15/list-of-web-accessibility-related-litigation-and-settlements/

Web Accessibility Initiative  https://www.w3.org/WAI/intro/wcag

Section 508 refresh:  https://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-ict-refresh/overview-of-the-proposed-rule

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

Leave A Comment

five + sixteen =

Show Buttons
Hide Buttons