About Matt Bailey: Author, Trainer & Speaker

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Matt Bailey

 

 

Industry Recognition

  • DMA Instructor for the 2-day Online Marketing intensive training.
  • DMA Instructor for Digital Analytics
  • Advisory Board member of Search Engine Strategies Conference. As one of the conferences’ highest-rated speakers, he presents worldwide.
  • Online Marketing Faculty instructor for Market Motive, and online training certification and resource for marketing professionals.
  • Adjunct faculty member for the mini-MBA program Rutgers Center for Management Development
  • Custom content development for your team and business
  • Frequent source for online marketing opinion; quoted in the LA Business Journal, MSNBC, ComputerWorld, TechRepublic, FlashNews and the Wall Street Journal.

Books by Matt Bailey

 

Casual Conversation

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“As a speaker Matt takes top-billing. He speaks the language of SEO and Conversion optimization and Web Analytics. His presentation is by far the most interesting and useful at the two Conferences at which I saw his presentations.”
Erik Holliday, Intertek

Who is Matt Bailey?

A Trainer
Matt provides clarity, logic and inspiration to the world’s largest brands. By developing a holistic presentation for all partners in the marketing process, Matt brings together each specialty to show how all disciplines are interrelated for online marketing success.

IT and Marketing expertise
Having history in both gives Matt a strong understanding and appreciation for the roles and disputes that happen between these two departments. Matt speaks the language of the C-Suite, understands the legal concerns and brings together additional departments that all have to do with the customer acquisition and retention process.

Educator at heart
Matt prefers to use your own data, website and campaigns as the training materials for his sessions. In this way, companies are not just learning ideals and platitudes, but learning with their own data, and seeing immediate opportunities for improvement as a result.

Single Day or Two-day Training Programs
The second day can be all training or a mix of training and consulting as needed. Typically, most companies use the second day as breakout sessions for each department, which enables more specialized training.

The Short Story

With over 20 years in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early 90s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.

Matt Bailey is the founder and president of SiteLogic Marketing. After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry and SiteLogic has quickly risen as one of the top online marketing agencies. Matt has consulted with hundreds of companies and agencies including; Hilton International, Rutgers University, Creighton University, Maximus, Deloitte Consulting, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R ‘Us, Forbes, The Wall Street Journal, Samsonite, The State of South Dakota Tourism, The State of Pennsylvania: Dept. of Labor & Industry.

The Longer Story

(So you want to the longer version, eh?  Good for you – most people don’t read this far, so I have to congratulate you!)

Since his days as a science museum intern, performing shows with the Tesla Coil, he has always created an engaging spark with audiences. In the earliest years of the Internet, Matt traveled around the country speaking at tourism seminars, teaching business owners how to market their websites more effectively.

Matt graduated from Malone University in 1992 with a degree in Journalism. However, he felt incomplete until he met the commercial internet. Matt’s first interaction with the internet was in 1994, when his father brought home a Commodore 64 and 1200 baud modem. That first experience, along with his military experience on AARPNET, gave him a comfortable background to jump into the internet as HTML became a standard, and commercial websites first started to populate the internet.

Matt was an internet entrepreneur in the early 90s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.

During that time, he still presented at numerous conferences. With his knack of communicating technical concepts in a simple way that people can understand and enjoy, he was in demand to speak all over the world. After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry, as SiteLogic  quickly rose as one of the top online marketing agencies. Now, he speaks to crowds of hundreds and thousands of business owners, marketers, and web developers everywhere. And they agree: Matt successfully dismantles the intimidation of online marketing.

Matt’s experience in both the IT and Marketing realms enables him to speak to business issues from wither perspective, and to appreciate the roles and responsibilities of each (sometimes conflicting) department. Matt’s brings a new level of collaboration as these typically at-odds departments can finally see eye-to- eye about the corporate marketing strategy.

In 2014, Matt sold SiteLogic’s client services division to Sanctuary Marketing Group, and refers his ongoing marketing clients to them. In his role as a Senior Strategist, Matt stays in touch with client marketing, ongoing strategy, and his first love: analytics.

By removing the intimidation and misunderstanding many people feel about Internet marketing, Matt brings inspiration and ideas to his audiences.

Little known facts

So what does Matt do when he is not in stage?

Matt’s hobbies mostly focus on landscaping his yard in rural Ohio. Most of the landscaping involves the use of his favorite chainsaw. When not making sawdust, Matt likes to fish in his pond with his kids. Favorite activities are trap shooting, reading (about a book a week), publishing multiple blogs, and teaching others to do the same.

His workdays are mainly standing in front of his widescreen monitors and developing high-impact slides for his to presentations to future audiences.

 

 

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