Read Matt’s insights for the following categories:
6 Reasons the IT Team Shouldn’t Be In Charge of Your Website Strategy
Too many people (you perhaps?) incorrectly assume that building and maintaining a website is only a technical endeavor. Because PHP, CSS, Java, and HTML (scared yet?) are literally considered other languages, its easy to assume [...]
Make Your Business Bigger by Marketing Smaller
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement [...]
4 Lessons Content Creators Can Learn From Journalists
Writing the perfect headline. Create and Curate Content (That Gets Read) The internet is a black hole of information. One second you are being productive, the next you’re laughing at pictures of grumpy [...]
Do You have a Marketing Problem or Process Problem?
What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being inside an organization and part [...]
A Brief History of Social Media Trends: Consolidation and Diversification
"There is nothing new under the sun" - Solomon Updating the world on your status. Breathlessly, the media is reporting Facebook's sagging numbers as teens look elsewhere for sharing and networking. What will [...]
Analytics in Football Terms
As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my [...]
5 Semi-Pro Speaking Tips
Not one of "those" lists to improve your speaking. In the past few months, I've been seriously underwhelmed by the amount of articles online that claim to be full of "speaking tips." Attention to [...]
Speaking Tips: Remove Idioms in your Speech
Improving your Speaking and Presentation Skills I'll never forget the experience. It was one of the funniest, if not horrifying examples of an idiom gone wrong. The Danger of Idioms I was speaking at a [...]
5 Ways to Work Deliberately + 1 Challenge to Work Profitably
Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of attempting to do 5 things [...]
Not resolved, but deliberate.
Making Resolutions Deliberate Action With the new year comes an unending stream of articles on making resolutions, keeping resolutions, breaking resolutions and the "good intentions" of people to improve something about themselves in [...]
Digital Marketing OMCA Certification Course
Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.
Local SEO and Google My Business
Grow your local business with these free search engine resources! See how people find you and what they do!
Learn Digital Analytics
Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.
Turn Data Into Insights
Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.