Read Matt’s insights for the following categories:
A Solution to Not Provided Channel Data
Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side bar. While re-learning the location [...]
A Margin of Importance
Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of amazing discussions and learn insights [...]
False Correlations: When actions don’t follow goals
It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the action does not match the [...]
Better Email Marketing Pt. 5 – Landing Page Optimization
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it [...]
Save Time & Resources: Stop Reporting Irrelevant Information
Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The reports are always interesting, as [...]
Better Email Marketing Pt. 4 – Mobile Tips
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it [...]
Marketing Mix 8-29-2013
Recommended Books Here is a book that I will heartily recommend for anyone who is operating an eCommerce site - or thinking about operating an eCommerce site. Managers and entrepreneurs alike will benefit from Shirley [...]
On Building Loyal Customer Relationships
Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and customer relationship management. While I [...]
Better Email Marketing Pt 3: A Good Design
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it [...]
Better Email Marketing Pt 2 – 6 Questions to Consider Before Sending out an Email
In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it [...]
Digital Marketing OMCA Certification Course
Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.
Local SEO and Google My Business
Grow your local business with these free search engine resources! See how people find you and what they do!
Learn Digital Analytics
Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.
Turn Data Into Insights
Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.