Marketing Logic

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Not resolved, but deliberate.

Making Resolutions Deliberate Action With the new year comes an unending stream of articles on making resolutions, keeping resolutions, breaking resolutions and the "good intentions" of people to improve something about themselves in

A Solution to Not Provided Channel Data

If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side bar. While re-learning the location of these

A Margin of Importance

Overwhelming Detail Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of amazing discussions and learn insights

False Correlations: When actions don’t follow goals

It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the action does not match the

Better Email Marketing Pt. 5 – Landing Page Optimization

In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it

Marketing Mix 9-13-2013

Books Sharing what’s interesting. A few Amazon Kindle deals available today:  The Big Data Revolution is available for $2.99.  I've been deep in the Big Data studies for months now and have seen

Save Time & Resources: Stop Reporting Irrelevant Information

Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The reports are always interesting, as

Better Email Marketing Pt. 4 – Mobile Tips

In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it

Marketing Mix 8-30-2013

Around the 'net: Video Edition   Home Internet Monitoring. Sharing what's interesting. As a Parent, monitoring the internet access of my children is a concern.  Besides the computer, there are many other devices

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