Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

Read Matt’s insights for the following categories:

Interview with BOA Small Business Community

How can Small Business Owners Keep up with Online Marketing? I was fortunate to be interviewed by the Small Business Online Community of Bank of America, and some great questions were posed. Small business owners [...]

Seeking Challenge is the Path to Improvement

Be Uncomfortable. How many people seek to be uncomfortable?  Unfortunately, maybe not enough of us seek out discomfort, because it is the only way we can grow.   Too many people would rather be reinforced [...]

Pinterest for the Small Business

Just when you thought there couldn’t be one more social networking site to put your time into...Pinterest arrived. If you ever had a bulletin board in your room growing up, it was probably covered with [...]

Consistency and Clarity

If there is one thing I notice (too much), it is fonts. I love fonts. I love seeing the differences and subtle uniqueness.  Just a slight change in the "weight" of a font can give [...]

Clicks, Conversions and Costs

What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks.  Clicks, Rankings and Conversions are the [...]

The 2012 Election: A Digital Marketing Frenzy

There’s no denying that the 2012 election has been full of strategic digital marketing campaigns. From the YouTube ads to the promoted Facebook posts, you’re probably tired of seeing Obama and Romney plastered across your [...]

When Should Your Business Send Emails?

Traditionally marketers have been told to schedule their email campaigns to be sent out early in the day on Tuesday, Wednesday or Thursday. However, a study by MailerMailer shows those days and times have some [...]

The Worst Chart I’ve Ever Seen

Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor.  Their request was that I "interpret" the data, as it was not [...]

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Digital Marketing OMCA Certification Course

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Local SEO and Google My Business

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Turn Data Into Insights

Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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