Marketing Logic

I am in Walnut Creek, CA today for Jill Whalen’s High Ranking Seminar.  However, I don’t have to speak until later in the afternoon, as the last speaker for the day.  Which I enjoy - there is aways a different midset of the audience for the last speaker than the first.  I find that I can get away with more and also have more fun.

Yesterday was a typical travel day , considering a trip to the West Coast.  Fortunately, I missed all of the BART delays last night and got to the hotel early in the afternoon.  Now it’s a matter of catching up from a missed day, catching up on news and doing some maintenance while sitting in the back of the seminar room.

A few links of news and events that I think need ot be read by anyone in marketing:

Kathy Sierra’s Church of the Customer Blog:  Dignity is Deadly, part 2. A great post about comparing the mentality  between typical corporate culture and start-ups.

Who’s Blogging?:  Ross Mayfield and Chris Anderson created the Fortune 500 Blogging Wiki.  Find out who in the Fortune 500 is blogging and where the blogs are.  As of this month, 24% of Fortune 500’s had some kind of blog presence.

And finally?  What is Heroin Content?  Vincent Flanders (one of my first and best influences) explains . . . .