Comments on: Concerned about the Recession? Invest in your Website!

By: sales incentives

sales incentives — Sat, 30 May 2009 13:40:16 +0000

Excellent post,

It never ceases to amaze me the money business lose out on by simply not tracking there efforts so results can be analyzed. This is one of the most powerful means of understanding your traffic and your customers way of thinking.

It is always about customer relations and walking in your customers shoes to get a true understanding of their wants,desires, and methodologies in their thought processes. Finding creative ways to develop a strong customer relationship is one of the most powerful ways to securing your business and profits. Customer loyalty programs, offering sales incentives, and incentive programs and freebies always helps establish a strong bond between the company and customer. You can always promote from within your business by offering unique employee recognition programs and systems as well. Cross-promoting with other businesses is an excellent means of generating extra revenue but also a very cheap form of effective advertising and marketing.

In short
track and optimize.

By: Lincoln

Lincoln — Tue, 07 Apr 2009 13:42:31 +0000

Great post Thanks … We are seeing more and more retailers limiting the spend increases in customer acquisition and instead moving those dollars towards optimization efforts, specifically, multivariate testing. Hopefully these types of initiatives pay off this holiday season as these retailers need the margin boost!

By: Ohio Movers

Ohio Movers — Tue, 10 Feb 2009 16:34:49 +0000

Thanks, these are some great statistics. I never knew ROI had the potential to increase that much. I have seen, though, that our clients are trying to use their money more wisely these days by decreasing traditional marketing efforts in order to increase online efforts like SEO and user-friendliness/usability improvements. Hopefully their efforts will prove successful, or they may not remain my clients for long =P

By: Craig

Craig — Tue, 09 Dec 2008 21:54:17 +0000

Great post. We are seeing more and more retailers limiting the spend increases in customer acquisition and instead moving those dollars towards optimization efforts, specifically, multivariate testing. Hopefully these types of initiatives pay off this holiday season as these retailers need the margin boost!

By: Matt Bailey

Matt Bailey — Mon, 12 May 2008 19:33:36 +0000

Good Luck, Andrea! Just remember to put more effort into the information architecture and structure than the design. Developing a site that works and can grow with the company is vital.

Matt

By: Andrea Pierson

Andrea Pierson — Mon, 12 May 2008 19:21:09 +0000

Thanks Matt – these statistics should come in useful as we are planning an upgrade and are making a case/requesting funding for doing so.