Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

Read Matt’s insights for the following categories:

Is a Certification Important for Digital Marketing?

Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve requires [...]

6 Degrees of Lameness

Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong.  I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.

OMCP 2019 Role Delineation Study

How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

Avoiding Shiny Object Spending

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]

Too Much Data, Not Enough Insight

That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze [...]

Procter & Gamble v Amazon

Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating [...]

Enroll Now to Accelerate Your Career

Digital Marketing OMCA Certification Course

Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.

Local SEO and Google My Business

Grow your local business with these free search engine resources! See how people find you and what they do!

Learn Digital Analytics

Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.

Turn Data Into Insights

Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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