Comments on: Everything I know about Social Media I saw in a British Pub http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub WebSite Marketing Consultants Mon, 06 Oct 2008 19:07:19 +0000 http://wordpress.org/?v=2.6.2 By: jivaldi http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-196812 jivaldi Sun, 31 Aug 2008 21:11:34 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-196812 One point stood out in particular to me in your analogy. That is, the people in the pubs are 'true' members. And this I think is going to be a key to the success of using social media as an effective means of marketing for businesses. It's one thing to walk in the pub and buy a round of drinks for the regulars at the bar - to get yourself noticed. It might work in the short term, but it's another thing to meet the same people consistently over time so you do in fact become a member of the network. There is a lot of negativity surrounding social media (and perhaps there should be). But if companies really want to engage in real conversations beyond the confines of their website, it really does benefit them to become a true member of a community. This will foster acceptance and later trust. In the end, I think that's what consumers are really after - is a voice or community they can trust - versus the constant sales speak that so many consumers simply ignore. Less corporate speak and sales tactics, and more *real* conversations = good thing for businesses. One point stood out in particular to me in your analogy. That is, the people in the pubs are ‘true’ members. And this I think is going to be a key to the success of using social media as an effective means of marketing for businesses. It’s one thing to walk in the pub and buy a round of drinks for the regulars at the bar - to get yourself noticed. It might work in the short term, but it’s another thing to meet the same people consistently over time so you do in fact become a member of the network.

There is a lot of negativity surrounding social media (and perhaps there should be). But if companies really want to engage in real conversations beyond the confines of their website, it really does benefit them to become a true member of a community. This will foster acceptance and later trust.

In the end, I think that’s what consumers are really after - is a voice or community they can trust - versus the constant sales speak that so many consumers simply ignore. Less corporate speak and sales tactics, and more *real* conversations = good thing for businesses.

]]> By: One Year Millionaire http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-171095 One Year Millionaire Tue, 01 Jul 2008 02:29:52 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-171095 Taking it back to the simple life and this is where social media begins... great post buddy! Taking it back to the simple life and this is where social media begins… great post buddy!

]]> By: Harry Hoover http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-140435 Harry Hoover Wed, 23 Apr 2008 15:24:16 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-140435 Excellent observations. We get so caught up in the digital that we tend to forget about where life really happens. So, right now, step away from your computer and go speak live to a person. It will do you both good. Excellent observations. We get so caught up in the digital that we tend to forget about where life really happens. So, right now, step away from your computer and go speak live to a person. It will do you both good.

]]> By: CarlosX http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125940 CarlosX Sat, 08 Mar 2008 18:26:01 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125940 Certain coffee houses work the same way. You meet with friends and spend hours talking. I am glad that you can relax and feel at home without being told to leave after you finish eating. Certain coffee houses work the same way. You meet with friends and spend hours talking. I am glad that you can relax and feel at home without being told to leave after you finish eating.

]]> By: Farhad http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125558 Farhad Fri, 07 Mar 2008 12:25:21 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125558 Don't you mean they kept saying "my local"? Few people refer to the local pub as "my pub". But I'm not a Geordie, so hey, I might be wrong! Don’t you mean they kept saying “my local”? Few people refer to the local pub as “my pub”. But I’m not a Geordie, so hey, I might be wrong!

]]> By: Barry Welford http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125265 Barry Welford Thu, 06 Mar 2008 19:08:38 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125265 Great post, Matt. As another Northeasterner (ex Hartlepool) I could not fail to add my complete support for your thesis. It's exactly the same sense of belonging. At my own on-site 'Local', <a href="http://www.cre8asiteforums.com">Cre8asite Forums</a>, I've often expressed exactly the same sentiments. Great post, Matt. As another Northeasterner (ex Hartlepool) I could not fail to add my complete support for your thesis. It’s exactly the same sense of belonging. At my own on-site ‘Local’, Cre8asite Forums, I’ve often expressed exactly the same sentiments.

]]> By: Matt Bailey http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125245 Matt Bailey Thu, 06 Mar 2008 17:22:49 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125245 Thank you for the comments! I can say that I wish i were back there now instead of having my Guiness from a can. Neil, yes, I did generalize a bit. I'm a tourist. I wasn't a football fan before I went to England, but I have to admit, I wanted to watch the game that night and see what happened. There are times when football does have to take priority! Especially when it is Ohio State v Michigan. By the way - we had the Arsenal v Milan game on in the office yesterday. What a great game! Thank you for the comments! I can say that I wish i were back there now instead of having my Guiness from a can.

Neil, yes, I did generalize a bit. I’m a tourist. I wasn’t a football fan before I went to England, but I have to admit, I wanted to watch the game that night and see what happened. There are times when football does have to take priority! Especially when it is Ohio State v Michigan.

By the way - we had the Arsenal v Milan game on in the office yesterday. What a great game!

]]> By: Neil Matthews http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125243 Neil Matthews Thu, 06 Mar 2008 17:10:43 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125243 I live in Newcastle, and a pub without a "telly" for the football would not be my pub, that's for sure. I think you are over generalizing a little about Newcastle, but the core of your story is true, I'm glad you enjoyed your stay. I live in Newcastle, and a pub without a “telly” for the football would not be my pub, that’s for sure.

I think you are over generalizing a little about Newcastle, but the core of your story is true, I’m glad you enjoyed your stay.

]]> By: Adrienne http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125237 Adrienne Thu, 06 Mar 2008 16:52:07 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125237 I will begin with a "cheers to that!" I was in Ireland a year ago speaking with a fellow at a pub. He called it his "local." This conversation reminded me of your point #3. Community, sense of ownership and belonging is so important because when you build real relationships you build loyalty. The most "popular" people I know are genuine and the most successful social media is too. I will begin with a “cheers to that!” I was in Ireland a year ago speaking with a fellow at a pub. He called it his “local.” This conversation reminded me of your point #3. Community, sense of ownership and belonging is so important because when you build real relationships you build loyalty. The most “popular” people I know are genuine and the most successful social media is too.

]]> By: Manish Pandey http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125231 Manish Pandey Thu, 06 Mar 2008 16:32:43 +0000 http://www.sitelogicmarketing.com/blog/03-socialmedia-britishpub#comment-125231 Great to see you Matt. Lessons from a pub thats some creativity! :) Great to see you Matt. Lessons from a pub thats some creativity! :)

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