Marketing Logic

An article in the Boston Globe shows that blogging can be a good move for your career.  Blogging shows that you are more than an observer in your profession, and willing to share socially about what you do and your opinions in it.  According to the article, “A well-executed blog sets you apart as an expert in your field.”

In related stories, many business magazines are also running stories about how employers are searching on prospective employees by searching their names and reading their websites and blogs.  I’ll never forget one story of a man that was helping his niece to find a job, when he Googled her name, her blog was top in the search results.  The name of the blog: The drunken musings of a college student.  Of course, a little familial advice was dispensed and she probably learned her lesson.

Interestingly, the article focuses more on the networking ability of blogs to expose a person’s opinions, work, and skills to a larger audience which could result in job offers, bigger opportunities and breaks.

Blogging – it’s more than just the cool thing to do . . .