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Courtesy: Search Engine Guide
ClickTracks is offering user the chance to test drive the unique features and interface of their analytics software by offering ClickTracks Appetizer. With Google’s release of Google Analytics late last year, it changed the landscape of the analytics market. ClickTracks has decided to come back by offering a sampling of the features that are available in the full program. Some of the more popular features will be able to be tested and experienced once a month as the ClickTracks team enables the feature, creating a true appetizer experience.
This is not meant to be a full analytics solution, but an enhancement to one that is in place, but it will give site owners and web managers a glimpse in to the robust capabilities of ClickTracks and some of the unique tracking that it offers.
The best of the features, the site overlay, will be available in the appetizer version. The visitor labeling will be available to some degree. For my money, the power of labeling visitors based on keyword groups is by far the best feature of ClickTracks. Grouping visitors by keyword group and then analyzing the behavior and tendencies of that group is as easy as falling down in this simple interface.
In addition to this ClickTracks will also be offering free seminars to help new and existing user to get the most out of their ClickTracks. Any user is encouraged to sign up, as new features are always being added and there are many different methods to extract valuable information using this product. Upcoming ClickTracks Seminars.
Or, just go ahead and buy a version of ClickTracks Pro, trust me, you’ll love it. I’ve seen some under-the-wraps features for the 6.1 release and I have to say that the ClickTracks team is one of the most innovative and responsive development teams for website marketers and SEO’s.
Matt Bailey is the owner and founder of SiteLogic and has over a decade in the web marketing industry. He focuses on consulting and training to help companies take control of their websites and marketing strategies.
Hi Matt,
Currently we use Google analytics. With new software there is always a steep learning curve and i guess what ClickTracks is after is a lot of time being invested to learn how to use the software…and then you become tied into paying $s to upgrade. So i guess the crucial question is , except for clients with deep pockets is it really going to be better than G analytics?
Comment by Collieman | April 20, 2006 @ 6:27 pm
I like Google analytics, as I really liked Urchin and was very surprised to see it offered for free, much like everyone else.
There are a couple of issues involved in my decision to go with ClickTracks over Google Analytics. The first is that the data is mine. There are some that do not want to give Google more information about their site. It may be more of a conspiracy theory, but I can see the point. Also, by running log files or with ClickTracks JDC, the data is mine. I can take it with me or run the log files in another program, whatever I choose. Again, the choice and the data are mine.
The best sales tool in ClickTracks is the ability to separate visitors and analyze them by keyword, page visited, search engine, etc. This is important, because lumping all visitors into a single category or conversion rate treats them all the same, even though they were all looking for something different. There are no average visitors, and ClickTracks allows you to view the details of visitor groups.
As far as cost, I have always felt that good analytics can make and save a company thousands of dollars, more than the cost of the software. My question would be, can you afford NOT to spend the money on a good analytics program that will mean thousands of dollars in improvements, sales and savings? If Google Analytics does it for you, and you can get actionable information to improve the website from it – then stay there. But I would suggest trying the free trial.
Comment by Matt Bailey | April 25, 2006 @ 3:10 pm