Comments on: ClickTracks Serves up Free Analytics http://www.sitelogicmarketing.com/blog/04-clicktracks-serves-up-free-analyitcs WebSite Marketing Consultants Tue, 06 Jan 2009 05:14:18 +0000 http://wordpress.org/?v=2.6.2 By: Matt Bailey http://www.sitelogicmarketing.com/blog/04-clicktracks-serves-up-free-analyitcs#comment-3 Matt Bailey Tue, 25 Apr 2006 15:10:07 +0000 http://www.sitelogicmarketing.com/blog/04-clicktracks-serves-up-free-analyitcs#comment-3 I like Google analytics, as I really liked Urchin and was very surprised to see it offered for free, much like everyone else. There are a couple of issues involved in my decision to go with ClickTracks over Google Analytics. The first is that the data is mine. There are some that do not want to give Google more information about their site. It may be more of a conspiracy theory, but I can see the point. Also, by running log files or with ClickTracks JDC, the data is mine. I can take it with me or run the log files in another program, whatever I choose. Again, the choice and the data are mine. The best sales tool in ClickTracks is the ability to separate visitors and analyze them by keyword, page visited, search engine, etc. This is important, because lumping all visitors into a single category or conversion rate treats them all the same, even though they were all looking for something different. There are no average visitors, and ClickTracks allows you to view the details of visitor groups. As far as cost, I have always felt that good analytics can make and save a company thousands of dollars, more than the cost of the software. My question would be, can you afford NOT to spend the money on a good analytics program that will mean thousands of dollars in improvements, sales and savings? If Google Analytics does it for you, and you can get actionable information to improve the website from it – then stay there. But I would suggest trying the free trial. I like Google analytics, as I really liked Urchin and was very surprised to see it offered for free, much like everyone else.

There are a couple of issues involved in my decision to go with ClickTracks over Google Analytics. The first is that the data is mine. There are some that do not want to give Google more information about their site. It may be more of a conspiracy theory, but I can see the point. Also, by running log files or with ClickTracks JDC, the data is mine. I can take it with me or run the log files in another program, whatever I choose. Again, the choice and the data are mine.

The best sales tool in ClickTracks is the ability to separate visitors and analyze them by keyword, page visited, search engine, etc. This is important, because lumping all visitors into a single category or conversion rate treats them all the same, even though they were all looking for something different. There are no average visitors, and ClickTracks allows you to view the details of visitor groups.

As far as cost, I have always felt that good analytics can make and save a company thousands of dollars, more than the cost of the software. My question would be, can you afford NOT to spend the money on a good analytics program that will mean thousands of dollars in improvements, sales and savings? If Google Analytics does it for you, and you can get actionable information to improve the website from it – then stay there. But I would suggest trying the free trial.

]]> By: Collieman http://www.sitelogicmarketing.com/blog/04-clicktracks-serves-up-free-analyitcs#comment-2 Collieman Thu, 20 Apr 2006 18:27:13 +0000 http://www.sitelogicmarketing.com/blog/04-clicktracks-serves-up-free-analyitcs#comment-2 Hi Matt, Currently we use Google analytics. With new software there is always a steep learning curve and i guess what ClickTracks is after is a lot of time being invested to learn how to use the software...and then you become tied into paying $s to upgrade. So i guess the crucial question is , except for clients with deep pockets is it really going to be better than G analytics? Hi Matt,
Currently we use Google analytics. With new software there is always a steep learning curve and i guess what ClickTracks is after is a lot of time being invested to learn how to use the software…and then you become tied into paying $s to upgrade. So i guess the crucial question is , except for clients with deep pockets is it really going to be better than G analytics?

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