Spending time at the DMA Catalog conference was a great experience. Getting a perspective of marketing from many angles was a great thing. I actually sat in on a session on using list marketing – it blew my mind a little, but then I pictured how they would view a typical SEO session.

I met many great people, Amy Africa was a great usability speaker and had one of the most practical sessions I’ve even seen. 48+ ways to improve your website. All of them were very practical usability and search ideas that just never seem to get old.

One of the highlights was meeting a group of guys from Mid America Motorworks, you have to understand that with my hobby of working on Classic VW Beetle’s, this was a treat – MidAmerica has one of the most extensive catalogs of Classic VW parts.

The cool thing was meeting the President of the company talking a little ecommerce with him. I saw his official title after he gave me his card, “Chief Cheerleader”. How cool is that? That really makes a business, when the owner of the company realizes his job – to inspire, motivate and grow the company – by being a cheerleader. Great job, guys, I really enjoyed standing in the coffee line with you.

The DMA Conference was a great experience in that there were so many channels and crossover that it was really a total retail experience for any business owner who needed an all-around perspective. Spending a few days with Heather, Detlev, Lee and Amanda wasn’t bad either . . .

Next up – DM Days in NYC.

About Matt Bailey

Matt is the owner and founder of SiteLogic and has over 15 years in the internet marketing industry. He focuses on consulting and training to help companies take control of their websites and marketing strategies. You can find out more by reading his book: Internet Marketing: An Hour a Day