Comments on: Branding v Optimization- Something Has to Give.

By: Clayton Shumway

Clayton Shumway — Mon, 24 Aug 2009 22:37:08 +0000

Great point, knowing what your target customer is searching for is key to developing your keyword strategy. Curious to see how search develops over the next few years…

By: Lee Norwich

Lee Norwich — Sat, 11 Apr 2009 11:28:00 +0000

This is a very common argument than an SEO will have with managers and company directors who do not understand SEO.

Also often with different spellings of words (e.g. advisor and adviser) you have to go by which is most commonly searched

By: Emma Brand

Emma Brand — Wed, 01 Apr 2009 19:57:32 +0000

Hi Matt,

Just stumbled across your blog recently, and will concur with the others on a pretty solid post.

Since you’ve written this however, the “Vince Update” has now seemingly given more power to the brands, meaning they can focus less on their names, and rather on their core products and services.

May be worth a follow up post down the line?

By: finally

finally — Mon, 02 Mar 2009 01:15:07 +0000

finally, SOMEONE wrote down what i always thought. sometimes i really wonder. well they hired me for SEO. why do they want this bad bad bad branding? cant the company name be at last, for example: “keyword page title – company name”. but no they argue about their branding… blablabla…

By: Timothy Meany

Timothy Meany — Sat, 16 Aug 2008 01:24:43 +0000

It will be interesting in the next 10 years to see if our graphic design studio does more print design or website design. Right now print design is still holding on, but who knows.

By: Barry Welford

Barry Welford — Mon, 18 Jun 2007 15:01:23 +0000

Let me join the chorus, Matt. It really shouldn’t need to be said. Clearly the Internet has changed the power structure. The consumer is in control. If Mr(s) BigBrand hasn’t realized that (s)he will end up wasting a great deal of that Push Marketing budget.

By: Matt Bailey

Matt Bailey — Sun, 17 Jun 2007 23:10:45 +0000

Thanks for the compliments, guys. That is really what helps to make this blogging project worthwhile.

I just really want to educate people on the simple things that can make a big difference in their online marketing plans. Thanks for the comments and the links!

By: Jozian (Jeff Jockisch)

Jozian (Jeff Jockisch) — Sun, 17 Jun 2007 19:43:23 +0000

Thanks for this well conceived post, Matt. Your arguments are compelling and the pictoral documentation is a bonus.

By: Matt McGee

Matt McGee — Fri, 01 Jun 2007 04:42:05 +0000

I hate to comment without adding great value/insight, Matt, but I just wanted to say THANKS for an excellent post and give you a virtual pat on the back or something. Amen to all of the above!