http://www.sitelogicmarketing.com/blog/05-legos-incredible-marketing-strategy WebSite Marketing Consultants Mon, 01 Mar 2010 15:30:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.sitelogicmarketing.com/blog/05-legos-incredible-marketing-strategy/comment-page-1#comment-265691 lego building sets Sat, 21 Mar 2009 13:11:40 +0000 http://www.sitelogicmarketing.com/blog/05-lego%e2%80%99s-incredible-marketing-strategy#comment-265691 Thanks for this, Matt. I remember walking by one of the windows in the architectural wing of Cal Poly Tech many years ago and seeing a whole LEGO setup, I mean it was HUGE.... an entire city worth of elaborate, sophisticated building designs, had to be 30' long. And, of course, there are a lot of AFOL's (adult fan of LEGO) around too that just like 'playing' with them.... a lot of that results in some pretty neat art! So, over the years, the LEGO marketing team has reached well beyond the children's market indeed. Thanks for this, Matt. I remember walking by one of the windows in the architectural wing of Cal Poly Tech many years ago and seeing a whole LEGO setup, I mean it was HUGE…. an entire city worth of elaborate, sophisticated building designs, had to be 30′ long. And, of course, there are a lot of AFOL’s (adult fan of LEGO) around too that just like ‘playing’ with them…. a lot of that results in some pretty neat art! So, over the years, the LEGO marketing team has reached well beyond the children’s market indeed.

]]> http://www.sitelogicmarketing.com/blog/05-legos-incredible-marketing-strategy/comment-page-1#comment-4 Barry Welford Wed, 03 May 2006 12:11:13 +0000 http://www.sitelogicmarketing.com/blog/05-lego%e2%80%99s-incredible-marketing-strategy#comment-4 Thanks for surfacing that, Matt. I think it's yet another example of the major force of the Internet, making connections. I'm sure Lego creates great product identification. Makes me wonder (I don't have the time to check) but how is Meccano coming along. That was an even more addictive product. I used to have hundreds of pounds invested in it. :) Thanks for surfacing that, Matt. I think it’s yet another example of the major force of the Internet, making connections. I’m sure Lego creates great product identification. Makes me wonder (I don’t have the time to check) but how is Meccano coming along. That was an even more addictive product. I used to have hundreds of pounds invested in it.

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