Comments on: LEGO’s Incredible Marketing Strategy

By: Mark Justice

Mark Justice — Sat, 13 Nov 2010 18:59:22 +0000

Hi Matt, I have an 8 year old son who is fanatical about his Legos and the Lego sets. We recently discovered through his gradeschool that the local University is sponsoring classes in Lego creation through their engineering department. We will be registering for a couple of classes, it will be interesting to me to see what its all about.

By: lego building sets

lego building sets — Sat, 21 Mar 2009 13:11:40 +0000

Thanks for this, Matt. I remember walking by one of the windows in the architectural wing of Cal Poly Tech many years ago and seeing a whole LEGO setup, I mean it was HUGE…. an entire city worth of elaborate, sophisticated building designs, had to be 30′ long. And, of course, there are a lot of AFOL’s (adult fan of LEGO) around too that just like ‘playing’ with them…. a lot of that results in some pretty neat art! So, over the years, the LEGO marketing team has reached well beyond the children’s market indeed.

By: Barry Welford

Barry Welford — Wed, 03 May 2006 12:11:13 +0000

Thanks for surfacing that, Matt. I think it’s yet another example of the major force of the Internet, making connections. I’m sure Lego creates great product identification. Makes me wonder (I don’t have the time to check) but how is Meccano coming along. That was an even more addictive product. I used to have hundreds of pounds invested in it.