Comments on: Online Marketing in Real Estate - Fast Start to Stagnation

By: Good Therapy

Good Therapy — Fri, 03 Oct 2008 01:53:07 +0000

I really glad that Real Estate “crossed over” into the Internet age. I couldn’t have imagined just using a newspaper to find my house. I think the internet allow they real estate agent to reach more customers. I think that putting pictures of the property on the internet will make more potential buyers want to come and look at the house.I really enjoyed the article.

By: Nick Stamoulis

Nick Stamoulis — Tue, 22 Jul 2008 17:40:53 +0000

This is a great post! It always it amazing how real estate agents truly still don’t use the web to drive leads and sales. Often many times we have real estate clients who “nickel & dime” our internet marketing services because of the poor US real estate market. But they have no problem spending tons of AD dollar marketing their listings in newspapers…

By: Matt Bailey

Matt Bailey — Tue, 22 Jul 2008 13:14:57 +0000

Andy - very good points, all around. I understand your points and appreciate the strong effort to meet the needs of the customer.

You made one statement, “they tell me its because I was available and accessible when they emailed or called with a question.” That makes me smile, because even with the technological age - it’s still the same old selling - be available with information.

By: Ann Arbor MI Homes For Sale

Ann Arbor MI Homes For Sale — Tue, 22 Jul 2008 12:28:49 +0000

Your points are on target, there is a small percentage of the agnets and brokers that fully use internet technology to a high level in marketing real estate.

As a real estate pro Ann Arbor MI with a strong interest in internet marketing, I have been able to put the internet to use in my business very successfully. My company Piperpartners.com and my broker Keller Williams Realty have done a lot of research on what the internet consumer wants, and agents that use this research have been able to build successful Internet based real estate marketing businesses built on delivering value to the client - both sellers and buyers. while my site is not perfect, I strive always to improve and get feedback from my users. When I ask buyers why they chose me, often times they tell me its because I was available and accessible when they emailed or called with a question and that I had lots of local content, access to listings and, I didn’t make them sign in to use the site.

I spend the majority of my marketing budget on Internet marketing and it has returned huge dividends. There is a small percentage of agents that are really using web technology to develop better real estate shopping and selling experiences for their clients - maybe 5 percent of the agents have top level internet tools. Old school agents that still have the gate keeper mentality are being left in the dust.

By: Fanny Cuiso

Fanny Cuiso — Fri, 18 Jul 2008 20:48:10 +0000

Real estate agents aren’t as dumb as we all think they are. I honestly believe all of this is done just so we all will get aggrivated in out search and then go into thier office and buy the first thing that is even remotely close to what we’re looking for. My mother is in real estate, sorry Mom!!!

Thanks,
Fanny Cuiso

By: Mazda

Mazda — Sun, 22 Jun 2008 10:06:09 +0000

thanks for this info. seems like everything for marketing online is just there but everyone is just not making the better use of whats available

By: Mordechai Boaziz

Mordechai Boaziz — Tue, 10 Jun 2008 14:34:37 +0000

Sorry, looks like the citation didn’t go through… I meant this part of your post:

“Unfortunately, while the accessibility of property listings has increased, the level of knowledge and online marketing has not grown with the times.”

By: Mordechai Boaziz

Mordechai Boaziz — Tue, 10 Jun 2008 14:33:28 +0000

Very well put and how true… thank you for the excellent article.

By: Blog Marketing Journal

Blog Marketing Journal — Mon, 02 Jun 2008 22:10:14 +0000

This article is on point…. more Real Estate folks must realize these things! Seems they are a bit old school with their ways.

By: Mike Bradbury

Mike Bradbury — Fri, 30 May 2008 20:58:21 +0000

I am so in the same boat.

I came over here from cre8pc and, man, can I relate.

Trying to find a home online is almost impossible. Of course, that’s the idea. They suck you into the site and then, when you can’t find all the information, they figure you’ll call and buy the home through them.

I’m surprised you didn’t find more sites that you had to give your email address to just to see the house.

How about trying to find a house on their map, but its in a new subdivision that hasn’t been picked up yet so instead of plugging in information manually, you just have no idea where it’s located.