Marketing Logic

I recently found that one of my favorite web sites, woot.com has expanded into wine. For those of you that may not be familiar with Woot.com, the premise is surprisingly simply – “One day, one product.” It’s like Christmas every morning to see the product for the day. It is usually an electronic type of product, though the range can be from vacuum cleaners to wireless G routers (I got one!).

And now, Woot has expanded into wine. For afficianados, this will be an amazing alternative that destroys the typical wine-of-the-month club drama. The tagline is now “One week, one wine.” Woot features different cellars and wine choices every week throughout the month, along with the expected underhanded-compliment promotional content. If nothing else – go to Woot for the copywriting – it’s always a treat to see how they make products as uninspiring as a wireless keyboard with less than a 5ft. range into a desirable must have for your collection.