Comments on: Analytics As a Subversive Activity http://www.sitelogicmarketing.com/blog/07-analytics-as-a-subversive-activity WebSite Marketing Consultants Tue, 02 Dec 2008 21:04:40 +0000 http://wordpress.org/?v=2.6.2 By: Craig Smith http://www.sitelogicmarketing.com/blog/07-analytics-as-a-subversive-activity#comment-191744 Craig Smith Fri, 15 Aug 2008 22:40:22 +0000 http://www.sitelogicmarketing.com/?p=323#comment-191744 As a web analytics consulting company, we see few organizations that leverage analytics to the degree that it makes an impact. Instead of looking at bounce rates and trying to optimize underperfoming sectins, companies are still over concerned with page views - the most worthless metric ever! As a web analytics consulting company, we see few organizations that leverage analytics to the degree that it makes an impact.

Instead of looking at bounce rates and trying to optimize underperfoming sectins, companies are still over concerned with page views - the most worthless metric ever!

]]> By: Matt Bailey http://www.sitelogicmarketing.com/blog/07-analytics-as-a-subversive-activity#comment-181315 Matt Bailey Tue, 22 Jul 2008 21:08:33 +0000 http://www.sitelogicmarketing.com/?p=323#comment-181315 Passive acceptance - wow, i like that. Yes, I think perceptions about analytics is also shown by the other name it is called - stats. Stats don't offer much, and people are used to opening a dashboard of charts and graphs then tell them nothing. Confusing and overwhelming data is typical, and so people are always surprised when someone is able to report action according to organizational goals. Passive acceptance - wow, i like that.

Yes, I think perceptions about analytics is also shown by the other name it is called - stats. Stats don’t offer much, and people are used to opening a dashboard of charts and graphs then tell them nothing.

Confusing and overwhelming data is typical, and so people are always surprised when someone is able to report action according to organizational goals.

]]> By: Colin http://www.sitelogicmarketing.com/blog/07-analytics-as-a-subversive-activity#comment-181289 Colin Tue, 22 Jul 2008 20:38:55 +0000 http://www.sitelogicmarketing.com/?p=323#comment-181289 Hi Matt, As always a challenging take. But isn't the argument really the same for most things in life or do you think that analytics is particularly open to passive acceptance? Many thanks Colin Hi Matt,
As always a challenging take. But isn’t the argument really the same for most things in life or do you think that analytics is particularly open to passive acceptance?
Many thanks
Colin

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