Comments on: Analytics – Fun or Easy? Part 3: Segmentation Finds Motivation http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation Tue, 30 Aug 2011 15:21:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Totally Bored http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3792 Totally Bored Thu, 24 Feb 2011 12:59:25 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3792 I can’t speak for the cows, but humans making significant business or money decisions from high-level (unsegmented) data – based on false premises, can lead to a slippery slope. I can’t speak for the cows, but humans making significant business or money decisions from high-level (unsegmented) data – based on false premises, can lead to a slippery slope.

]]> By: Peter Dunin http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3791 Peter Dunin Tue, 14 Sep 2010 13:24:40 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3791 Excellent post I agree segmentation is very important in many aspects of marketing. Excellent post I agree segmentation is very important in many aspects of marketing.

]]> By: Duncan http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3790 Duncan Thu, 03 Dec 2009 03:35:32 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3790 Matt, you really made a great point with segmentation. Not to mention a great analogy about the herd of cattle. I can't speak for the cows, but humans making significant business or money decisions from high-level (unsegmented) data - based on false premises, can lead to a slippery slope. I really enjoyed this series - I do most of what you are saying but it offers some great reminders to reinforce what I'm not doing as diligently. Matt, you really made a great point with segmentation. Not to mention a great analogy about the herd of cattle.
I can’t speak for the cows, but humans making significant business or money decisions from high-level (unsegmented) data – based on false premises, can lead to a slippery slope.
I really enjoyed this series – I do most of what you are saying but it offers some great reminders to reinforce what I’m not doing as diligently.

]]> By: Caroline http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3789 Caroline Fri, 09 Oct 2009 19:55:56 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3789 Good post! How do you view using previous purchase information for segmentation? Some people find it unethical, so I am still considering whether I should use this information for my newsletters. Good post! How do you view using previous purchase information for segmentation? Some people find it unethical, so I am still considering whether I should use this information for my newsletters.

]]> By: Rebecca http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3788 Rebecca Fri, 09 Oct 2009 05:43:05 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3788 Great post. Segmentation is the cornerstone of all marketing activity. Great post. Segmentation is the cornerstone of all marketing activity.

]]> By: Michael Perry http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3787 Michael Perry Tue, 15 Sep 2009 20:57:18 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3787 Hi, I heard a claim from a colleague today that: "It is not legal to segment e-mail campaigns on previous purchase behavior". So it is for example not legal to send an email containing offers on DVDs to all the customers who have purchased DVDs. And an email with CDs offers to all customers who have purchased CDs. Is this true? Hi,
I heard a claim from a colleague today that: “It is not legal to segment e-mail campaigns on previous purchase behavior”.

So it is for example not legal to send an email containing offers on DVDs to all the customers who have purchased DVDs. And an email with CDs offers to all customers who have purchased CDs.

Is this true?

]]> By: Dave Kahle http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3722 Dave Kahle Fri, 21 Aug 2009 04:49:55 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3722 Using aggregate data is obviously a terrible idea, but sadly, it's the first thing people see when they login to their analytics. With the incredible ability to segment available (even in free tools) there's really no excuse not to get more from your data. Using aggregate data is obviously a terrible idea, but sadly, it’s the first thing people see when they login to their analytics.

With the incredible ability to segment available (even in free tools) there’s really no excuse not to get more from your data.

]]> By: Anonymous http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3634 Anonymous Mon, 17 Aug 2009 18:00:33 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3634 I was blindly adding content until I started using goggle analytics to see what my visitors were interested in then began targeting those areas, and it's working well. I was blindly adding content until I started using goggle analytics to see what my visitors were interested in then began targeting those areas, and it’s working well.

]]> By: Anonymous http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3646 Anonymous Mon, 17 Aug 2009 10:01:59 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3646 I agree with Monica, segmentation is as vital as the rest of the analytics. Without which, everything else false into pieces. :) I agree with Monica, segmentation is as vital as the rest of the analytics. Without which, everything else false into pieces. :)

]]> By: Indi http://www.sitelogicmarketing.com/blog/07-segmentation-finds-motivation#comment-3706 Indi Fri, 14 Aug 2009 15:36:53 +0000 http://www.sitelogicmarketing.com/?p=682#comment-3706 nice post, i agree. the more we focus on a specific segmentation than more effective our action. nice post, i agree. the more we focus on a specific segmentation than more effective our action.

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