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ClickTracks CEO, John Marshall announced today that ClickTracks and eMarketing Firm J.L. Halsey, which includes other online marketing companies like Lyris, EmailLabs and Hot Banana, will merge.
The advantage of this merger will provide ClickTracks with accelerated product development, sales and marketing support, and a larger user base. In addition this move will help ClickTracks develop additional customer tracking behavior through email and content management systems with the integration of J.L. Halsey products.
ClickTracks will remain a corporation, and an indirect wholly owned subsidiary, maintaining their independence, yet increasing their access for current and new customers.
Congratulations Jon, Stephen and the rest of the Team! I wish you the best in this move and I am sure it will profit us all!
Matt Bailey is the owner and founder of SiteLogic and has over a decade in the web marketing industry. He focuses on consulting and training to help companies take control of their websites and marketing strategies.