Marketing Logic

There are a some people that I highly respect in this industry, so when a few of them got together and started a company - it got my attention. When they said that they were starting a training company, I got very interested. The combination of John Marshall, Michael Stebbins (both formally of ClickTracks) and Avinash Kaushik (author of Web Analytics an Hour a Day) joined forces because of their passion to teach. Thus, MarketMotive was officially introduced.

In August, I had dinner with John and Michael to discuss their new venture. I was fascinated by the business model and the passion that they had to train businesses to “do it themselves” and to offer help when needed. Needless to say, I jumped when they offered me the opportunity to join their faculty. The interesting thing is that they asked me to be their Social Media expert. As a self-described Social Media Scrooge, I found some humor in this. It’s not that I don;t like social media, it;s that a lot of people do not properly define social media, nor do they approach it properly. I liked this opportunity to be the social media expert with Market Motive, because it gives me a platform to educate businesses on how to approach social media and be a part of the conversation.

Other faculty members of Market Motive include Greg Jarboe and Jamie O’Donnell of SEO-PR covering Online PR and Todd Malicoat of StuntDubl covering SEO. This is a very impressive list of faculty for any training program, and I am humbled to be a part of it and share in the same organization.

If you are a business owner or marketing manager looking for ongoing training covering a variety of subjects, Market Motive is definitely worth the cost. Market motive offers a monthly training program with new content being added each week and direct access to faculty. How else will you be able to get up-to-the minute instruction on the latest news and techniques in online marketing? and from noted experts in each field?

I highly recommend getting your information from some of the best in the businesses. Plus, I know that John, Michael, and Avinash will always strive to deliver a quality product.

Michael Stebbins and I at the SearchBash in San Jose.