Very interesting and informative blog post. You are right when redesigning the websites broken links and duplicate contents do affect the ranking. We have developed a product called Icheckwebsite which can perform such checks and many other quality checks on the website such as checking the presence of ‘google analytics’ code on all the pages or any other specific code snippet on all the pages. The application is very handy for checking very large websites.

Thanks
Komal

As a retired management consultant, I can tell you that, when dealing with a reorganization of any structure, it is the transition that is the most difficult.

With human beings, we not only have the logistics of the transition, but also the reluctance and sometimes even sabotage of the new structure.

In the end though, once we convince everyone that they will keep their jobs, and they will then be able to earn bigger bonuses, everyone becomes our friend.

It is the transition that is the problem.

I can imagine how difficult it must be for you to consider all aspects of a web site transition, so that the owner or leader doesn’t suddenly find herself losing three years of built up back links and customer loyalties.

You must be very competent to have folks trust you with that much of their business destiny.