An article in the Boston Globe shows that blogging can be a good move for your career. Blogging shows that you are more than an observer in your profession, and willing to share socially about what you do and your opinions in it. According to the article, “A well-executed blog sets you apart as an expert in your field.”
In related stories, many business magazines are also running stories about how employers are searching on prospective employees by searching their names and reading their websites and blogs. I’ll never forget one story of a man that was helping his niece to find a job, when he Googled her name,…
Courtesy: Search Engine Guide ClickTracks is offering user the chance to test drive the unique features and interface of their analytics software by offering ClickTracks Appetizer. With Google’s release of Google Analytics late last year, it changed the landscape of the analytics market. ClickTracks has decided to come back by offering a sampling of the features that are available in the full program. Some of the more popular features will be able to be tested and experienced once a month as the ClickTracks team enables the feature, creating a true appetizer experience. This is not meant to be a full analytics solution, but an enhancement to one that is…
When the New York Times has an article about tweaking your headlines for the search engines, you know that the word is out. While the article makes some points on writing styles and some of the challenges that editors now face when attempting to write misleading witty and creative headlines to sell their stories to readers. Newspapers have begun to understand that their sometimes clever headlines may not provide the search engines with enough information to properly classify the story, so they have adopted a clearer, more factual approach (say it isn’t so!) One of my favorite examples in the article was this: “On the Web, space limitations can…
Do you ever check on your own products and see what people are saying about them (or you) online? I was able to be on a panel discussion during last week’s eCommExpo where we talked about viral marketing. It was a very good experience and the Q&A portion was a lot of fun. I felt I learned as much as I taught by listening to the other panelists. Today, I have been pounding away at Microsoft Word, and something that always bugs me about MS Word is the Adobe toolbar that always seems to take up its own space, bumping everything else down. I like to have my viewing area…
In order to compete with similar products from Google and Yahoo, Microsoft has created Office Live. It is in Beta and the comments about the back-end management of the site have been very complimentary so far. Users have access to all the features of Office Essentials and to Office Collaboration, which are all free throughout the Beta. (Oh, they offer free analytics as well . . . )
Eric Meyer talked about another Microsoft project as well and was very impressed in his review. Microsoft Expression. Apparently this is “FrontPage done right” as Eric calls it. It creates “sophisticated CSS –based layouts”. The demo is pretty impressive.
Not long after seeing Eric’s post…
However, it was the doomed from the start, says Jackie Huba at Church of the Customer. Anytime you give the public the tools to create something for themselves and have it displayed at that company’s website, you are asking for trouble. Chevy was asking for people to take a variety of clips, music and create their own commercial. People could add graphics and slogans, but the campaign was taken over by eco-groups building commercials that became anti-GM and anti-SUV. All of a sudden, GM had some cleaning up to do . . . Somehow, it seems as though big corporations and ad agencies are always trying to create the next big viral…
Frank Gruber at TechCrunch posts a great evaluation of web-based feed feaders. He rates and evaluates nine readers, with a heavy emphasis on Web 2.0 features (ratings, tagging, social contacts, and recommendations).
Frank also introduces two newer products Attensa and Gritwire, which is a Flash-based reader with many Web 2.0 features coming soon.
I was glad to see my preference, Bloglines, getting a great review. However, it seemed to get beat up for a lack of 2.0 features, which doesn’t really bother me at this point.
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
