Almost every company I talk to wants to know which data table, which numbers, which analytics package will provide answers. The unifying question is “What should we be looking at?” I restate the question to say what they really want to know: “How can we get the answers we need?”
Avinash Kaushik writes a brilliant analysis of what to do with that expensive analytics package. Summary: toss it and hire someone who knows what they are doing. Put the money in a person, not in an expensive product that produces hundreds of meaningless reports.
Why is this sound advice? Laws of information.
I keep trying to find simpler ways of…
How Users See Your Site
The past few weeks have been a blur – at least my kids still remember me. It started by going to Toronto to speak at the Search Engine Strategies conference. I decided to attend a few of the sessions that I had missed at the prior conference and hopefully pick up a few new ideas. Fortunately, I attended Gord Hotchkiss’ session where he shared further results of his eye tracking study on search results. Last year, Gord shared the first part of the study which focused on Google and how users viewed and chose results. There was some great information, such as the “F” pattern and the semantic map (love that…
Spending time at the DMA Catalog conference was a great experience. Getting a perspective of marketing from many angles was a great thing. I actually sat in on a session on using list marketing – it blew my mind a little, but then I pictured how they would view a typical SEO session. I met many great people, Amy Africa was a great usability speaker and had one of the most practical sessions I’ve even seen. 48+ ways to improve your website. All of them were very practical usability and search ideas that just never seem to get old. One of the highlights was meeting a group of guys from Mid…
I’m waiting on a delayed flight to Chicago, heading to the DMA Catalog Conference this week. It will be interesting as my first session is the first session of the week, bright and early Monday morning at 8:15. Somehow, I’ll need to register and get my badge and find the room at the mighty McCormick Place. If you are in the Chicago area this week, drop me a line, as a few of us will be out and about in the evenings. I’m sure that a visit to Buddy Guys’s will be on the agenda. It’s not a good visit to Chicago, unless a trip to BLUES, Kingston Mines or Buddy’s…
The LEGO Company has been making great moves lately, moves that are building the online presence of the company and rewarding loyal customers.
I remember playing with Lego’s as a child and they provided hours of entertainment – I’m very glad to see that the company and the Lego is healthy and growing, especially in this age of computers. Lego’s were one of the first toys I bought for my kids as I think it’s fantastic for childhood development and creativity skills.
From The Long Tail, LEGO has done many other things than simply selling a product, which they do well. They have invited participation from customers…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
