The other night I went to my local drive through to grab a quick meal for the family – of course, it was a big order. After paying for the meal, I parted ways with the drive-thru window, only to get home and realize that I did not have the kids’ meals. Of course, I was incredible angry. All of my horrible drive-thru experiences came rushing back. To this day I don’t think I have ever gone through a Taco Bell and had something missing, usually the sauce I requested, napkins, etc. All that is going through my mind as I make the 10 minute drive back to the restaurant. I…
ClickTracks CEO, John Marshall announced today that ClickTracks and eMarketing Firm J.L. Halsey, which includes other online marketing companies like Lyris, EmailLabs and Hot Banana, will merge. The advantage of this merger will provide ClickTracks with accelerated product development, sales and marketing support, and a larger user base. In addition this move will help ClickTracks develop additional customer tracking behavior through email and content management systems with the integration of J.L. Halsey products. ClickTracks will remain a corporation, and an indirect wholly owned subsidiary, maintaining their independence, yet increasing their access for current and new customers. Congratulations Jon, Stephen and the rest of the Team! I wish you…
A new service is available from Google Talk, and it blows my chances completing a Google-free week. Well, technically, I still haven’t done any Google searches though, so maybe I can still make it. A few weeks ago, Google gave Google talk users the option of displaying “What’s Playing” as their personal message. This week, Google rolls out Music Trends, a window into the world of what people are listening. This seems to be an interesting experiment in some form of social networking. While Yahoo Music allows you to see other user’s recommendations, this seems to mainly be a top 30 list for what’s playing in any respective…
I’ve written about the viral movement that is “Snakes on a Plane” before. The buzz surrounding this movie has been intense, and pretty hilarious. The latest installment of this genius campaign is Snakes on A Plane personalized email, direct from Samuel L Jackson. Samuel himself walks you through the process of creating a personalized, custom message for that special someone that you would like to see trapped on a plane full of snakes. You can then send the message by email or telephone. Great marketing, great ideas. This movie is really “The Perfect Storm” of social media, viral marketing and user-created buzz. Have some fun and enjoy an amazing…
So far, the Google-free week test has been going well. I made the commitment last week after a dinner with Ask.com at Search Engine Strategies. Some of us felt that we just had to “Give Ask a Chance”, as Ask seems to be the favorite underdog of the SEO community. This was extremely easy to do. I use the FireFox Browser, which you should be using as well! There is an Ask search bar plug-in that allows me to search on any engine; I simply had to set it to Ask.com. There is also an IMDB plug-in, but that’s another post. I haven’t had to do any hard-core…
Search Engine Strategies San Jose was a great show this year, as exhibitors and attendees increased by 30% from last year. There was a lot of excitement and plenty of things going on. The evening parties seemed a little disappointing, as both Yahoo and Ask provided some fantastic parties last year, but both opted for low-key invite only parties this year. (Both of which involved loud music in a small room) There were many new session on the slate, and most of the session halls were packed out. Many were standing room only, which was great to see. Mostly though, it was exciting to see the many conversations taking place in…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
