Archive for June, 2007

Scenario #1: You are in a conversation at a party, maybe with one or two other people, and someone comes up, interrupts, and starts talking about something completely different. They typically end up controlling the conversation and the original groups quickly excuses themselves to leave and find new conversations. Scenario #2: You are at a networking event, maybe for a chamber of commerce or a conference. You are in a group of people discussing industry “stuff”. Suddenly, a new person joins the group, inserts themselves into the conversation, and talks about their business and why everyone should work with them. Amazingly, they are selling themselves and their business when no one asked…

Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after you just bought one. Jennifer at Search Engine Guide tipped me on this one – A funny mini-drama about the break up of a consumer and an advertiser. Much like the debate that goes on between branding (corporate objectives) and optimization (searcher objectives) this video goes to the heart of the problem – communication. The businesses that are spending time communicating with people, getting involved in their communities, and offering dialogue rather than ad agency research are the ones that are…

SiteLogic is proud to announce that Kim Krause-Berg will be joining the team here at SiteLogic. While this is not a full-time position, it is a contract job that will keep Kim close-by for a few years. SiteLogic recently received a long-term contract for usability and performance testing consultation, which are skills that Kim has brought to the internet industry for many years. This gives me the chance to work with Kim for many years to come and it will also allow her to retain her autonomy as Cre8pc. Kim will be working with SiteLogic on a part-time basis for the duration of this multi-year contract. She has been working…