What’s the Customer’s ROI?
Many times businesses are so focused on their own sales and return, that they neglect the very people that provide those sales. I find this on many sites, where there is no information available to make even to slightest decision about the product or about the company. Contentment for a Dollar This became very real to me the other day, from the simplest of situations. I went to the store to pick up a few things and saw some Play Dough in the impulse section (where the kids can see and beg for things). It was only a dollar, and they hadn’t played with some for a while, so I…
What's the Customer’s ROI?
Many times businesses are so focused on their own sales and return, that they neglect the very people that provide those sales. I find this on many sites, where there is no information available to make even to slightest decision about the product or about the company. Contentment for a Dollar This became very real to me the other day, from the simplest of situations. I went to the store to pick up a few things and saw some Play Dough in the impulse section (where the kids can see and beg for things). It was only a dollar, and they hadn’t played with some for a while, so I…
3 Principles of International Website Marketing
I have always fielded questions concerning international strategies, primarily that of US-based companies branching into Spanish-language websites or content. However, the frequency of these questions have increased the past few years, along with the variety of international markets that companies are looking to target. There are a few levels of international strategies that I have observed and had the pleasure of consulting and analyzing for the campaigns. They range from the planned to the unplanned, and I have some lessons learned from each. 1. The “Hey! We have international traffic!” level. This is primarily from the website owners that did not set out to target foreign markets, but have had their…
Are You Creating a Customer Experience?
While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed to your experience is limitless, and really inexpensive. My wife loves wind chimes, and I found some very interesting and different types of chimes. However, as most ecomm sites go; there is usually a picture and a small description of the product. This is hardly enough to go on when looking for a gift that goes beyond a static visual image. The chimes I found were made of ceramic bells rather than metal or wood,…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
