SiteLogic expanding into more training opportunities This has been an extremely busy summer, and there has been no lack of productivity. In fact, things have really been heating up in a number of areas. SiteLogic’s commitment to training businesses in internet marketing has been significantly enhanced by creating relationships with a number of organizations. Now You Know Media Did you know that the average commute time in the US is 23 minutes? Did you also know that millions of hours a year are spent commuting by Americans? We’re busy people, but we seem to spend a lot of time sitting in one place. This is the focus audience of Now…
Oops! A few weeks ago a friend of mine told me about an “incident” that happened with his kids and a well-known search engine. The “incident” was brought about by his kids innocently typing words into the search engine, they were young enough that he didn’t think that they would use a search engine, but they did. I found this out a few years ago; my daughter found the website dolphin.com and was asking questions about it. I asked her how she found it and she said that she typed it into the search engine. She was four. Enter the parental responsibility mode. I am constantly on a quest to…
Airline Delays and Word of Mouth.
Anyone who has flown at all this year this year has probably experienced the unfortunate delays that are consistently plaguing the airline industry. As much as I travel, I expect it, however it has been rare. For some of my friends, their only time flying this year resulted in a frustrating experience. Amazingly, they were delayed twice On the way there, and on the way back. I understand that the airplanes face tough choices and that schedules are arranged to maximize fuel, occupancy, routing and some sort of profitability. However, customer service has been one of the primary ingredients that have always been a problem with the airlines. No one…
Mike Moran from IBM made a very insightful post a few weeks back. Unfortunately, I don’t think it received the attention that it should have. It really is the frustration of many consultants and marketers like myself who go through all of the pains to help clients market themselves effectively, but they just don’t get the fact that analytics has EVERYTHING to do with marketing. Like Mike, my approach in my teaching is focused on the development of business goals and measurement of results. Unfortunately, many clients are miles ahead and wanting to start their marketing campaign. Mike’s comments focus on search and rankings, but it even goes beyond…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
