Make Your Website Content Explode
The importance of words Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don’t let your website languish with wimpy, neutered copy. Create explosions with the power of words. I Love Tractors! I’ve been watching a few websites over the past few years. Watching the evolution of design and content on certain websites has always been a game, and a nice way to keep the pulse…
Focusing On People At Small Business Marketing Unleashed
I attended the Small Business Marketing Unleashed conference at the beginning of this week fully expecting to learn a whole lot of good internet marketing information from a great group of speakers. And I did. However, I wasn’t expecting to become part of a warm, welcoming, and helpful community that extends beyond the two-day conference. But I did. The Unleashed conference was all about community both in the sessions and the networking. I was able to network with almost all of the other attendees and build lasting relationships with many of them. The speakers emphasized building and marketing websites focused on the visitor, rather than the search engines. Real-live…
The 30 Second Sound Bite is Dead, All Hail the 140 Character “Twitterbyte”
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…
The 30 Second Sound Bite is Dead, All Hail the 140 Character "Twitterbyte"
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…
What is Engagement? At the recent eMetrics conference in Toronto, Canada, I heard a number of people talk about site engagement. They all seemed to have their own idea of what it was exactly, but for the most part, it all had to do with time on site and page views. Time on Site/Page Views Engagement I heard the Director of Customer Intelligence and Analytics for a certain major software manufacturer say that they have such a successful site because people spend so much time on it, and look at so many different pages. I have my own idea about what that is called, and it is not engagement.…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
