Multi-Channel Marketing and Self-Fulfilling Prophesy
Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when you tell yourself that you are no good at math, you keep telling yourself this and as a result, don’t study as much, give up easily, so that when you finally take the test, you score low, and you mark it up to the reason: “I’m not good at math”. Multi-Channel marketers tend to overstate the reach of catalog sales, they see that catalog makes up 90% of sales, and the website makes up 10% of sales. So, they reason, the…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
