Marketing in General

Release date is set for March 29, 2011

Internet Marketing: An Hour a Day

is now on the way to the printers. The release date is March 29, 2011, but you can pre-order your copy today! This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book covers the testing of your current site or the considerations to starting a new site, and the development of marketing campaigns to extend the visibility of a business.

What Others are Saying…

Already the book has received great reviews from other peers and experts in the industry: “Matt Bailey is one of my favorite speakers…

This has been stewing for a while. Just brimming under the surface. An brewing anger towards companies that do not understand accessibility, nor the commitment that is required to be accessible, but will give it a light treatment simply as a sales tactic. Basically, I’ve had it. I’m mad as hell and I am not going to take it anymore. I’ve worked with too many projects where a vendor has sold a program, content management system or software application as a part of the overall project, and claimed that it was “technically compliant”. “Sure it is 508 compliant,” they say. Not understanding the implications of such a statement. Invariably, the…

Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when you tell yourself that you are no good at math, you keep telling yourself this and as a result, don’t study as much, give up easily, so that when you finally take the test, you score low, and you mark it up to the reason: “I’m not good at math”. Multi-Channel marketers tend to overstate the reach of catalog sales, they see that catalog makes up 90% of sales, and the website makes up 10% of sales. So, they reason, the…

I’ve read two books in the past few weeks, and have been amazed at the difference they make in my understanding of two subjects: Grammar and Algebra. I wish I have had access to these two books while in school, as I know they would have made an impact on my learning and understanding of the subject matter. I hate x I used to be really good in Math, until I met Algebra. Then I learned to hate x with a passion. I never understood why endless equations were so important, or how it would affect my life – why are we learning all of this? If I want to…

Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof or data to back up claims, they challenge long-standing assumptions, and they don’t settle for status quo. That’s their job. A company needs to be questioned to grow. Questioning is the only way that companies can get past lock-step obedience to notions. Many companies are held captive to beliefs about their website and how effective it can be. Unfortunately, they don’t have someone so subversive as an analyst that will ask the right questions which will result…

Changes in the Industry like no other It can be argued that no other profession has been so affected by the internet as Real Estate. I count myself lucky to have been in the industry right when it “crossed over” into the Internet age. When I got into Real Estate the agents were the true gatekeepers of information. Every two weeks, a book of listings within your county was published, and every Realtor received one. Buyers were primarily reliant upon their agent to communicate new listings to them in a timely and efficient manner. The only other source of Real Estate information was the circular in the local newspaper, published…

When it comes to blogging, I find myself on both sides of the coin. Here at SiteLogic, we heavily advocate blogging for business as a great customer service/link/traffic resource. We also know how valuable it can be to have an influential blogger talk about your company or product. On the flip side, I am also a hobby blogger with a decent following and increasing influence in my niche. Even if it’s positive, don’t talk about us On my hobby blog, I frequently write about my experiences as a volunteer with a local non-profit organization. I believe wholeheartedly in what we do and the benefits of our service, and my goal…

The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…

The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…

I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, and should be knighted as an evangelist for Northeastern England. Visiting Mike’s pub was probably the most enjoyable experience I had. Not in the least of which was the glorious fish ‘n chips and sticky pudding. It was one of the best meals I had that week. The people are very proud of their city and their way of life, of which I admit a profound jealousy. I think we let life get to busy for us…