Internet Marketing: An Hour a Day
Release date is set for March 29, 2011
Internet Marketing: An Hour a Day
is now on the way to the printers. The release date is March 29, 2011, but you can pre-order your copy today! This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book covers the testing of your current site or the considerations to starting a new site, and the development of marketing campaigns to extend the visibility of a business.
What Others are Saying…
Already the book has received great reviews from other peers and experts in the industry: “Matt Bailey is one of my favorite speakers…
MGM’s new Twitter promotion “Get Rewarded for Your Sins” invites people to “tweet their sins” to #mgmsin. The tweets are displayed on the promotion website, asking viewers to judge the sins as forgivable or unforgivable. In addition, the Twitter feed of sins will be projected onto buildings in Los Angeles at night. A winner is chosen every day for 30 days, and awarded a free night at the MGM Grand, which is great, because you might just need that free night when you get kicked out of the house. To me, this is troubling on a few levels. Don’t get me wrong, I think it is a brilliant concept, but…
Online Marketing in Real Estate – Fast Start to Stagnation
Changes in the Industry like no other It can be argued that no other profession has been so affected by the internet as Real Estate. I count myself lucky to have been in the industry right when it “crossed over” into the Internet age. When I got into Real Estate the agents were the true gatekeepers of information. Every two weeks, a book of listings within your county was published, and every Realtor received one. Buyers were primarily reliant upon their agent to communicate new listings to them in a timely and efficient manner. The only other source of Real Estate information was the circular in the local newspaper, published…
The 30 Second Sound Bite is Dead, All Hail the 140 Character "Twitterbyte"
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…
The 30 Second Sound Bite is Dead, All Hail the 140 Character “Twitterbyte”
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or haven’t even heard about it, here is the best way to describe it: imagine seeing all of your friend’s Instant Message conversations with each other and you – and being displayed to the world. It’s a new way of communication that is transforming communications and the speed at which news, articles, happenings and events are passed. What’s Twitter? If you donlt know what twitter is, then I strongly suggest that you go through these resources.…
Everything I know about Social Media I saw in a British Pub
I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, and should be knighted as an evangelist for Northeastern England. Visiting Mike’s pub was probably the most enjoyable experience I had. Not in the least of which was the glorious fish ‘n chips and sticky pudding. It was one of the best meals I had that week. The people are very proud of their city and their way of life, of which I admit a profound jealousy. I think we let life get to busy for us…
Asking for Innovation?
As a search engine addict, and a search engine marketer, I’ve been fascinated with the evolution of the search engine ever since I started marketing online, well over a decade ago. One search engine always attracts my attention, especially over the past two years, with great innovation and features. And no, it isn’t Google. It’s Ask.com. Multimedia is Content Ask got people talking early last year with its breakthrough 3-D interface. I was able to enjoy this interface to the fullest a few weeks ago when my child was doing a school report on Glenn Miller. From the Ask search results, we were able to listen to his recordings,…
What in the World of Webkinz?
Being intimately familiar with WebKinz World, I have been fascinated with the development of this network, mainly for the standpoint of the marketing. My familiarity? Our household is directly in the target market and I searched everywhere for a pink pony WebKinz for Christmas. In all of the hoopla that surrounds social media marketing, the virtual world of Webkinz has quietly slipped into being the fastest growing social network online. The reason why it’s been so quiet? The target audience is 7-12 year olds. Ask most parents, and they are probably familiar with the virtual pet phenomenon, at least they will be familiar with being asked to buy the Webkinz.…
This thought provoking article by Jennifer Laycock (Are Your Social Networking Connections Hurting YOUR Reputation?) brings to mind the saying of my grandmother’s: ” You are known by the company you keep.” While some may dispense with this as old-fashioned advice in the new socially-networked world. I find it to be true now more than ever. Privacy not invaded, but given away I’ve done many presentations to parents about social networking and what teens are doing online. Many are frightfully uninformed. The largest danger is the thinking that social profiles are private, when they are just the opposite. Public profiles, for teens and young adults, can be a vast repository of…
There are a some people that I highly respect in this industry, so when a few of them got together and started a company – it got my attention. When they said that they were starting a training company, I got very interested. The combination of John Marshall, Michael Stebbins (both formally of ClickTracks) and Avinash Kaushik (author of Web Analytics an Hour a Day) joined forces because of their passion to teach. Thus, MarketMotive was officially introduced. In August, I had dinner with John and Michael to discuss their new venture. I was fascinated by the business model and the passion that they had to train businesses to “do…

