Marketing Logic

Jennifer Evans Laycock will be joining SiteLogic as our new Director of Social Media.

Yes, It’s been a quiet couple of months on the SiteLogic blog. With temperatures in Canton, OH averaging about 10 degrees for the past weeks, things have been cold outside, but heating up here at SiteLogic.

Jennifer and I have been friends for years and have worked together on many projects and seminars. So, events conspired to make a move for our expanding demand for Social Media Marketing services. Jennifer felt it was time to get back into the client world and has agreed to come on board with the SiteLogic team.

For those that may not know Jennifer, she comes equipped with an extensive background in online marketing. She has spent the last five years as Editor-in-Chief of Search Engine Guide, the popular small business marketing site. She also serves as chair of the recently launched Small Business Marketing Unleashed (SBMU) conference series and has authored two ebooks dedicated to small business marketing.

The addition of Jennifer will expand SiteLogic’s services by bringing in a recognized expert in the field. Jennifer’s extensive resume as a highly requested speaker and corporate trainer will also allow for the expansion of Site Logic’s educational offerings. Jen plans to retain her position as Editor-in-Chief and owner of Search Engine Guide.

Matt & Jenn at Santa Cruz, after Search Engine Strategies 2007, on the way to visit Market Motive.

This is one of many announcements that we have planned over the next few months. To keep up with growth and provide better services to our clients, SiteLogic has been busy recruiting and expanding our offices in downtown Canton. Stay tuned for more exciting announcements! Regularly scheduled blogging will resume shortly.

Next month, I will be traveling to the Googleplex to be a presenter for their “MarketingTalks@Google” series. This is an awesome invitation, spawned from the “Analytics According to Captain Kirk” segment in my analytics training and presentations. I’ve known the staff at Google Analytics since their Urchin days, so it’s always nice to see their success and adoption into Google.

I’ll be in San Jose for Search Engine Strategies that week, presenting at two sessions; Analytics 2.0 with Analytics heavyweights Jim Sterne, Erik Peterson, and Marshall Sponder, and then a fun panel on IT for Marketers, where we de-mystify the dark secrets of IT web-speak language for Marketers. I’ll also get to moderate a panel which has the potential for a lot of fun - Black Hat v White Hat tactics with Greg Boser, Jill Whalen, Todd Freisen, Bruce Clay and Dave Naylor. I’ll wrap up the week by presenting a 4-hour training class on Analytics on Friday.

So, it made sense to schedule a time while I was in town, and I’ll speaking at Google on Tuesday the 19th, at the Mountain View location, and then conduct a small round-table discussion later in the day. Both sessions will be taped and made available on the AtGoogle Talks channel on YouTube.

There are a some people that I highly respect in this industry, so when a few of them got together and started a company - it got my attention. When they said that they were starting a training company, I got very interested. The combination of John Marshall, Michael Stebbins (both formally of ClickTracks) and Avinash Kaushik (author of Web Analytics an Hour a Day) joined forces because of their passion to teach. Thus, MarketMotive was officially introduced.

In August, I had dinner with John and Michael to discuss their new venture. I was fascinated by the business model and the passion that they had to train businesses to “do it themselves” and to offer help when needed. Needless to say, I jumped when they offered me the opportunity to join their faculty. The interesting thing is that they asked me to be their Social Media expert. As a self-described Social Media Scrooge, I found some humor in this. It’s not that I don;t like social media, it;s that a lot of people do not properly define social media, nor do they approach it properly. I liked this opportunity to be the social media expert with Market Motive, because it gives me a platform to educate businesses on how to approach social media and be a part of the conversation.

Other faculty members of Market Motive include Greg Jarboe and Jamie O’Donnell of SEO-PR covering Online PR and Todd Malicoat of StuntDubl covering SEO. This is a very impressive list of faculty for any training program, and I am humbled to be a part of it and share in the same organization.

If you are a business owner or marketing manager looking for ongoing training covering a variety of subjects, Market Motive is definitely worth the cost. Market motive offers a monthly training program with new content being added each week and direct access to faculty. How else will you be able to get up-to-the minute instruction on the latest news and techniques in online marketing? and from noted experts in each field?

I highly recommend getting your information from some of the best in the businesses. Plus, I know that John, Michael, and Avinash will always strive to deliver a quality product.

Michael Stebbins and I at the SearchBash in San Jose.

SiteLogic expanding into more training opportunities

This has been an extremely busy summer, and there has been no lack of productivity. In fact, things have really been heating up in a number of areas. SiteLogic’s commitment to training businesses in internet marketing has been significantly enhanced by creating relationships with a number of organizations.

Now You Know Media
Did you know that the average commute time in the US is 23 minutes? Did you also know that millions of hours a year are spent commuting by Americans? We’re busy people, but we seem to spend a lot of time sitting in one place.

This is the focus audience of Now You Know Media, one of the most exciting businesses that I have had the pleasure of meeting. NYKM is focused on delivering life-enhancing teaching materials on CD. Targeted to commuters, each topic is 25 minutes long and provides a capsule of specific information, resulting in a 12-part series for each subject.

I was honored to be asked to provide the search engine optimization program for Now You Know Media. Delivering my sessions in 25-minute chapters in a recording studio was quite a challenge. Speaking in a recording studio made me realize how much I depend on seeing people and I use that as an indicator of where to take the session. After a few tries, I got the hang of it, and the time just flew by.

If you would like to pick up the series, you can order it at NowYouKnowMedia.com, and use the promotion code code: MB101 for a discount.

Now You Know Media is also running a blog which has been an amazing source of financial education and advice. I highly recommend adding it as one of your feeds. Blog.nowyouknowmedia.com

The Direct Marketing Association
Believe it or not, I am having an amazing amount of fun working with The Direct Marketing Association. Getting closer to this organization has been rewarding, and not just in a profitable sense. It has been rewarding from a professional development standpoint. I enjoy the DMA conferences, as I am able to go from my session on Search Marketing and then listen to experts in Direct Mail, List Brokering, Graphic Design, or any other number of marketing-oriented subjects. Some days, it’s very nice to remember that online marketing is still a very small slice of the pie, and very helpful to hear the lessons that other industries have learned.

SEO Certification
I have accepted the position to direct the Search Marketing Certification program for the Direct Marketing Association. Right now, we are working to complete the Level 2 Certification, and then we will be re-addressing some of the sessions in Level 1. The goal of this certification is to provide the most up-to-date, in-depth curriculum for the participants. We also have some great plans for keeping the information fresh and also providing industry-specific search marketing tactics.

Website Marketing Seminars
I will also be working with the DMA to present a series of seminars on website development and marketing. The 2-day seminar will cover the “Big Picture” of website marketing in a clear, understandable format. The sessions are broken up into three parts: Built it, Market it, Measure It. The course is designed for anyone in or overseeing the website process; programmers, marketers, creatives, and mangers.

You can find more information about these exciting seminars here:
http://www.the-dma.org/seminars/webmarketing/