Social Media

Who owns your social media marketing content?

I had a great question posed to me at a seminar a few weeks ago. The question concerned the ultimate ownership of content, especially when using social media. I knew that FaceBook takes ownership of your content, but I was not sure how the Terms of Service actually read. So I went there to see FaceBook’s legal policy on ownership of Intellectual Property content. And Wow! Was I in for a surprise.

FaceBook’s Terms of Service:

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In…

MGM’s new Twitter promotion “Get Rewarded for Your Sins” invites people to “tweet their sins” to #mgmsin. The tweets are displayed on the promotion website, asking viewers to judge the sins as forgivable or unforgivable. In addition, the Twitter feed of sins will be projected onto buildings in Los Angeles at night. A winner is chosen every day for 30 days, and awarded a free night at the MGM Grand, which is great, because you might just need that free night when you get kicked out of the house. To me, this is troubling on a few levels. Don’t get me wrong, I think it is a brilliant concept, but…

This article originally appeared at Search Engine Guide, where Jennifer serves as Editor-in-Chief.

In the world of small business and social media, we’re seeing a massive migration to company Facebook Pages. It’s no wonder, they offer amazing functionality at practically no cost and they give businesses a chance to connect with the more than 300 million people who have already flocked to Facebook. There’s amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.

But there’s a problem.

They’re NOT easy to set…

Velleity is a word that has dropped out of the general vocabulary, unfortunately. I am attempting to bring it back, as it has more relevance now than ever. Velleity is a desire to see something done, but not enough desire to make it happen. Wow! Reporting v Analyzing In my analytics training classes I ask the attendees about their analytics reporting routine. Sometimes I make fun of the in-house analyst that has to report numbers like unique visitors, hits and sessions. Then, they spend the rest of the month justifying why that number was higher or lower than the prior month. Unfortunately, as I make that statement I see too…

When it comes to blogging, I find myself on both sides of the coin. Here at SiteLogic, we heavily advocate blogging for business as a great customer service/link/traffic resource. We also know how valuable it can be to have an influential blogger talk about your company or product. On the flip side, I am also a hobby blogger with a decent following and increasing influence in my niche. Even if it’s positive, don’t talk about us On my hobby blog, I frequently write about my experiences as a volunteer with a local non-profit organization. I believe wholeheartedly in what we do and the benefits of our service, and my goal…

I attended the Small Business Marketing Unleashed conference at the beginning of this week fully expecting to learn a whole lot of good internet marketing information from a great group of speakers. And I did. However, I wasn’t expecting to become part of a warm, welcoming, and helpful community that extends beyond the two-day conference. But I did. The Unleashed conference was all about community both in the sessions and the networking. I was able to network with almost all of the other attendees and build lasting relationships with many of them. The speakers emphasized building and marketing websites focused on the visitor, rather than the search engines. Real-live…