Viral Marketing

22
Oct
SiteLogic Pinterest

As I prepared to get married this past June, I obviously had a lot of ideas for the big day. From the perfect dress to the most fitting theme, ideas were swirling around in my head and I needed a way to get organized. As a social media manager, I knew I had a few tools at my disposal. The first one I thought of and the one that I used most often was Pinterest. In a matter of days I had hundreds of new ideas for my wedding, and to be honest, I used quite a few of them. I also observed that several of the people I follow…

01
Jul

Velleity is a word that has dropped out of the general vocabulary, unfortunately. I am attempting to bring it back, as it has more relevance now than ever. Velleity is a desire to see something done, but not enough desire to make it happen. Wow! Reporting v Analyzing In my analytics training classes I ask the attendees about their analytics reporting routine. Sometimes I make fun of the in-house analyst that has to report numbers like unique visitors, hits and sessions. Then, they spend the rest of the month justifying why that number was higher or lower than the prior month. Unfortunately, as I make that statement I see too…

25
Apr

I attended the Small Business Marketing Unleashed conference at the beginning of this week fully expecting to learn a whole lot of good internet marketing information from a great group of speakers. And I did. However, I wasn’t expecting to become part of a warm, welcoming, and helpful community that extends beyond the two-day conference. But I did. The Unleashed conference was all about community both in the sessions and the networking. I was able to network with almost all of the other attendees and build lasting relationships with many of them. The speakers emphasized building and marketing websites focused on the visitor, rather than the search engines. Real-live…

30
Jan

Marketing Rocks on YouTube

I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention. And yes, I’ll even admit that I like the power ballads, especially from Journey. I mean, really, who didn’t grow up in the 80’s and slow dance to “Open Arms?” That song was standard homecoming and prom material. Well, couple my love of 80’s music and internet marketing and this has to be one of the best stories to come out of the age of YouTube. Hattip to ClassicVinylRecord.com The Story The Zoo was a rock band in the Philippines that liked to upload video of their performances to…

07
Jan

Being intimately familiar with WebKinz World, I have been fascinated with the development of this network, mainly for the standpoint of the marketing. My familiarity? Our household is directly in the target market and I searched everywhere for a pink pony WebKinz for Christmas. In all of the hoopla that surrounds social media marketing, the virtual world of Webkinz has quietly slipped into being the fastest growing social network online. The reason why it’s been so quiet? The target audience is 7-12 year olds. Ask most parents, and they are probably familiar with the virtual pet phenomenon, at least they will be familiar with being asked to buy the Webkinz.…

11
Oct

In the Most Obvious Headline of the Year, eMarketer tells us that “Poor Content Makes Viral Marketing Fizzle.” Really. Jupiter Research reports that only 15% of viral campaigns get passed along. The reason viral marketing rates are so low? Poor Content. (What a surprise) Jennifer Laycock and I do many viral planning campaigns throughout the year, and we’ve heard more than our share of lame pitches. We have companies tell us that they want to do a viral campaign, but have no idea how or why it should happen. The worst thing, according to Jennifer, is when companies tell us, “”I have this (fill in the blank) I just built…

25
Mar

Yes, I know, posting has been light. I think everyone is busy right now, and with Spring upon us, the Bailey homestead is starting to enjoy the sunshine and springtime flowers. I’ve been keeping a bust schedule for the past few months with seminars, conferences, and consulting. But when the team at ClickTracks asked Jennifer Laycock from Search Engine Guide and me to give a webinar on social media, I couldn’t refuse. Two of my favorite subjects, social media and analytics – so happy together. So, if you are in a mood to find out more about social media and how you can use your analytics to get the most…

04
Feb

Are they doing enough to protect “the other white meat” phrase? I don’t think so. First things first – an apology was issued. I had some thoughts from observing the blogstorm that resulted from the National Pork Board, represented by Faegre and Benson, sending a threatening Cease and Desist letter to Jennifer Laycock of The Lactivist and Search Engine Guide. Jennifer and I have had a number of discussions about the nature of blogging and corporate responsibility. The National Pork Board contacted Jennifer and gave her a very sincere apology, and they are talking to her about rectifying the situation. Knowing Jennifer, she’s not out for herself. She’s…

02
Feb

************Scroll down for updates ****** In a situation that is very close to me, as a friend of mine, Jennifer Laycock, runs a pro-breastfeeding blog. As part of raising awareness of breastfeeding and promoting milk banks for premature babies, she sells shirts the proceeds are donated to these causes. Well, one of her pro-breastfeeding shirts reads, “The Other White Milk.” She received a Cease and Desist letter from the National Pork Board claiming copyright infringement on their slogan (Milk!?!) and threatened to sue her if she did not remove the offending shirt. On the “have to see to believe” part, they claimed that she advocates breastfeeding after infancy, like she was…

27
Oct

This week, Coca Cola is “formally embracing” the online video phenomenon of the exploding geyser created from mixing Mentos with Diet Coke. This statement is from the same company whose formal position a few months ago was: “We would hope people want to drink [Diet Coke] more than try experiments with it,” says Coke spokeswoman Susan McDermott. She adds that the “craziness with Mentos … doesn’t fit with the brand personality” of Diet Coke.” From the Wall Street Journal June 12, 2006. Well, now we have an official acceptance from Coke that people will now be publicly embraced for dropping Mentos into their product, rather than being shunned by the corporate giant for…