Website Marketing

24
Apr
4752463128_679877aa3f_b

Too many people (you perhaps?) incorrectly assume that building and maintaining a website is only a technical endeavor. Because PHP, CSS, Java, and HTML (scared yet?) are literally considered other languages, its easy to assume that the translator – your IT team – is your website’s most important asset. They’re the ones who can make it work, after all. So IT ends up at the forefront of your web strategy decisions. But the reality is that your website is not just a technical tool. Your website is first and foremost a marketing tool. After all, what use is a translator without a message to translate?  There’s no replacing a great…

30
Mar
Clean blackboard closeup

The internet is a black hole of information. One second you are being productive, the next you’re laughing at pictures of grumpy cats or pinning a new recipe you’ll swear to make soon. As a content creator, this makes it especially challenging to capture your audience’s ever-shifting attention – and keep it. You only have a brief window in which to grab your readers before they are on to the next thing. And if your content isn’t engaging and relevant, you’ll lose them again just as fast as you got them. These problems aren’t unique to our internet age, however. Journalists have always struggled to get their stories printed and read,…

22
Oct
SiteLogic Pinterest

As I prepared to get married this past June, I obviously had a lot of ideas for the big day. From the perfect dress to the most fitting theme, ideas were swirling around in my head and I needed a way to get organized. As a social media manager, I knew I had a few tools at my disposal. The first one I thought of and the one that I used most often was Pinterest. In a matter of days I had hundreds of new ideas for my wedding, and to be honest, I used quite a few of them. I also observed that several of the people I follow…

16
Sep
Webpage vs. Landing Page

In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable. Now that you’ve picked the right vendor, constructed a plan of action, considered the overall design of your email, and thought about designing it for mobile, it’s time to look at the final part of our series and talk about landing page optimization.

Landing Page Optimization

You take the time to write good copy, you come up with a great…

26
Aug
STARBURST

In this series we will be identifying some of the biggest questions and concerns associated with email marketing. From finding the right vendor to understanding how people read emails, we will be diving into it all to help you make your email marketing efforts more successful and profitable.  Now that you’ve picked the right vendor and constructed a plan of action, it’s time to consider the overall design of your email.

Keep it Simple

You don’t want to overwhelm your audience with multiple starbursts, several product photos and red text. Instead, keep it simple with a few eye-catching images, one or two main calls to action and pleasant text and…

26
Mar

Remember in grade school when you had to write outlines for every paper you wrote? You had to turn those outlines in before you even started putting pen to paper, and it was for a grade. Take this same concept and apply it to your SEO strategy on your blog or website. Before you start generating a blog post or landing page, revert back to your elementary school eduction for a second and recall that basic outline structure you wrote out hundreds of times. SEO is just like writing an outline, and page rankings are just like those letter grades you used to receive. Set up your page headings correctly:…

05
Feb
rsz_9image

It’s a new year, which means you’ve probably made some personal goals for yourself. Whether it’s to shed a few pounds or start reading more, a new year should mean goals for your business as well. With a new year, there comes new trends. Every 12 months (or 12 minutes) there’s something new grabbing our – and our clients’ – attention. Based on these new channels, methods or trends, we can start to shape our marketing goals to be more effective and profitable in 2013. When’s the last time you created an annual content plan for your website, blog, email and social media channels?  With so much out…

05
Nov
rsz_obama_romney

There’s no denying that the 2012 election has been full of strategic digital marketing campaigns. From the YouTube ads to the promoted Facebook posts, you’re probably tired of seeing Obama and Romney plastered across your computer screen, your smart phone and your iPad. Not to mention your friends who have been Tweeting incessantly about binders full of women, Obamacare, and anything and everything to try to convince everyone else that who they’re voting for is the best choice. So you might be thankful that tomorrow is Election Day and you’ll be able to continue living your life “ad-free.” But the truth is, your business can learn a lot from…

29
Oct
rsz_istock_000008013028small

Traditionally marketers have been told to schedule their email campaigns to be sent out early in the day on Tuesday, Wednesday or Thursday. However, in a recent study by MailerMailer released in July, those days and times have some surprising changes. It seems Sunday through Thursday have some of the highest open and click through rates, Sunday being the highest.

Open Rates

Sunday overwhelmingly beat out the other days with a 12.3% open rate average. This translates into people planning for their week ahead from home. It is evident from this report that emails sent earlier in the week are opened more frequently.

Click Through Rates

Sunday also beat out the…

24
Sep
PPC & SEO like Martha & Snoop

On the surface, some things in life just don’t seem to compliment each other. There are sides people take and most times, they put a stake in the ground and can’t be convinced otherwise. Herein lies the fundamental issue – pairing seemingly disparate things can lead to amazing results. Just be open to the possibilities. Lots of clients come to us and tell us that they make all their money from their PPC campaigns. They’re absolutely convinced that most (not all) SEO measures they’ve taken are just basic tactics to get out of the way and the real money and the ‘real customers’ come from their PPC ads. We always…