Thoughts on Google Instant
After a few emails and client concerns about Google Instant, I’m posting my thoughts on the good and bad about Google Instant. Any problems suffered from this new interface may be problems to Google and not businesses. Death of the Long Tail? Absolutely not. Google instant provides searchers with additional tools (words) that ultimately help them refine their query. In other words, it helps the searcher qualify themselves better through suggested phrases. By providing these tools to help searchers better qualify themselves and develop more throughout search terms, it drives them deeper into results, providing greater visibility to more websites. For just a few searches, a searcher is only exposed…
Your Search Engine Rankings Reports are Wrong
Search Engines do not like ranking report software. Period. In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without utilizing the API key for the reports, you could be blocked from accessing the search engine. Software-automated queries drain resources, bandwidth, and inflates ad impressions, which is used to compute quality score for Pay-per-Click Ads. In response, Google is particularly aggressive about blocking repeated queries from the same IP address. Google would rather keep advertisers happy then overly aggressive SEO’s who check their rankings incessantly.
Personalized Search
With the advent of creating accounts at the…
Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.…
I know that there are a lot of people who are wondering if they should make the switch to Google Analytics, and I would say, yes. I was one of those people for a long time. I used Clicktracks (now Lyris) since the day I started analytics, and always resisted GA. It has only been within the last few months that I have really started to use GA extensively, and not only that, to like it. Google does bother me a little bit with the amount of information that it has on the millions of people using it. Giving Google access to my analytics only increases its knowledge, and we…
Search Engines, for all of their innovation, fail innovators
Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the search engines are the biggest obstacle to website improvement. Planning for a Re-Design I find that in our development and Information Architecture consulting, one of the largest hurdles that we encounter is dealing with the transition from the old website to a newer architecture. For larger sites, planning a transition to maintain the links and rankings held by thousands of pages that will no longer exist is quickly becoming one of the more time consuming tasks. Surprisingly, the main obstacle…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
