Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.…
I know that there are a lot of people who are wondering if they should make the switch to Google Analytics, and I would say, yes. I was one of those people for a long time. I used Clicktracks (now Lyris) since the day I started analytics, and always resisted GA. It has only been within the last few months that I have really started to use GA extensively, and not only that, to like it. Google does bother me a little bit with the amount of information that it has on the millions of people using it. Giving Google access to my analytics only increases its knowledge, and we…
Search Engines, for all of their innovation, fail innovators
Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the search engines are the biggest obstacle to website improvement. Planning for a Re-Design I find that in our development and Information Architecture consulting, one of the largest hurdles that we encounter is dealing with the transition from the old website to a newer architecture. For larger sites, planning a transition to maintain the links and rankings held by thousands of pages that will no longer exist is quickly becoming one of the more time consuming tasks. Surprisingly, the main obstacle…
MGM’s new Twitter promotion “Get Rewarded for Your Sins” invites people to “tweet their sins” to #mgmsin. The tweets are displayed on the promotion website, asking viewers to judge the sins as forgivable or unforgivable. In addition, the Twitter feed of sins will be projected onto buildings in Los Angeles at night. A winner is chosen every day for 30 days, and awarded a free night at the MGM Grand, which is great, because you might just need that free night when you get kicked out of the house. To me, this is troubling on a few levels. Don’t get me wrong, I think it is a brilliant concept, but…
This article originally appeared at Search Engine Guide, where Jennifer serves as Editor-in-Chief.
In the world of small business and social media, we’re seeing a massive migration to company Facebook Pages. It’s no wonder, they offer amazing functionality at practically no cost and they give businesses a chance to connect with the more than 300 million people who have already flocked to Facebook. There’s amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.
But there’s a problem.
They’re NOT easy to set…
Internet Marketing: An Hour a Day
Written by Matt Bailey, President of SiteLogic. Matt presents the start-to-finish guide for marketing online, answering many questions that most businesses don't know to ask!
