Loyalty and Data Privacy – What? Me Worry?
As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and customer relationship management. While I am concerned about privacy and the overwhelming nature of the NSA data-collection happening among our own citizens, I am simply amazed by the notion of knowing so much about a customer’s behavior and how to best cater to them.
I tend to get so intrigued that I forget how much technology has changed us in just a few years. That’s where my friend Butch comes in. Butch is a really good friend of mine who is generally anti-technology. It’s not because he’s afraid of it or doesn’t understand it, it’s that he knows and understands it so well that he chooses to stay away from it. It’s in conversations with Butch that I get new perspectives on customer loyalty and information.