If there is one thing I notice (too much), it is fonts.
I love fonts. I love seeing the differences and subtle uniqueness. Just a slight change in the “weight” of a font can give a word more “weight” in its presentation. In fonts, the depth, or lack of, understanding of the principles of Consistency and Clarity becomes obvious.
While driving, I am amazed at the number of billboards that are simply unreadable because of the lack of a contrasting or sizeable font. Ultimately, most billboards lack clarity – I am rarely sure what the billboard is about with less than a 3-second glance.
The amount of signs that we are faced with on a daily basis is overwhelming. Try counting the signs you see (or don’t see) in a day or a week. Make note of the hastily printed or handwritten signs that we place around office kitchens, restrooms, elevators, doors, etc. The funny thing is that these signs are there as instructions – an imperative for people to perform a specific action, yet the sign itself rarely has the clarity and consistency of authority.
Which is why this sign was one that simply made me happy: