Endless Coffee Cup Podcast: “Advertising Words”

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Endless Coffee Cup Podcast: “Advertising Words”

The Words We Choose.

Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words can be repelling – pushing us away.

Our discussion starts with Agency practices. The evolving “advertiser” from Mad Men to today. What do people think when we say that we work in marketing? Creative processes, design, and review structures have to change with the commoditization of many typical agency practices.

A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some examples to contribute as well.

 

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About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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