Endless Coffee Cup Podcast: “Just Rhetoric”

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Endless Coffee Cup Podcast: “Just Rhetoric”

So, What is Rhetoric?

Rhetoric saturates our daily lives, yet many are unaware of the powerful means of persuasion that are constantly leveled at us in marketing, politics and social conversation.

“Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.”
-George Orwell

Just Rhetoric

You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?

Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience.

Rhetoric for today

We discuss how rhetoric is alive and well today, how it is used in business and politics and how to understand when it is being employed.

Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace.

or subscribe to Endless Coffee Cup on iTunes

Books and links from this episode:

Aristotle’s Rhetoric

“Why I Write” by George Orwell 

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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