Endless Coffee Cup Podcast: “Shiny Things”

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Endless Coffee Cup Podcast: “Shiny Things”

What distracts you?

Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology. What is is that attracts us to the silver bullet mentality? Do we truly believe there is only a single “magic” thing that will radically grow our business?

Next, we talk about why people tend to get distracted by shiny things and what is the attractive lure that they present to our thinking. One of the shiniest objects is the Internet of Things!

We finish up the show with a discussion about how smartphones have become a fundamental part of our lives. This “always with me” technology has influenced our behavior, thinking, and even parenting. Has technology caused us to disconnect from people while we are connecting to things?

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Thank you again for all of your great commments, recommendations, and feedback!

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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