Matt is one of the most in-demand online marketing speakers in the world. Schedule him now for your conference, seminar, or in-house training.
As a presenter, Matt has a knack of communicating technical concepts in a simple way that people can understand and enjoy. By removing the intimidation and misunderstanding many people feel about internet marketing, Matt brings inspiration and ideas to attendees. To businesses, he speaks both IT and Marketing, which allows for a new level of collaboration as these typically at-odds departments can finally see eye-to-eye about the corporate marketing strategy.
Matt is a presenter and teacher at heart. Even since his days as a science museum intern performing shows with the Tesla Coil, he has always created an engaging spark with audiences. In the earliest years of the internet, Matt traveled around the country speaking at tourism seminars and teaching bed and breakfast owners how to market their websites more effectively. Now, he speaks to crowds of hundreds and thousands of business owners, marketers, and web developers around the world. And they agree: Matt successfully dismantles the intimidation of online marketing.
Matt is a regularly featured speaker for Search Engine Strategies. He speaks around the world at their conferences and training seminars and presents on website usability, search engine optimization, analytics, and site architecture.
Matt is also the Direct Marketing Association’s presenter for the Website Marketing Seminar, offered throughout the year. He also serves as content director for the Search Engine Optimization Training and Certification programs.
Throughout the year, Matt presents custom in-house training seminars for companies seeking to improve their website marketing strategies. E-commerce companies, B2B’s, and publishers have all benefited from Matt’s plain-spoken, humorous and no-nonsense approach.
Matt has more than 15 presentations on a range of internet marketing topics available for your next event or training seminar. These sessions include:
The Internet: Nothing has changed.
Most people believe that the internet has changed all the rules of sales and marketing. “Not true,” says Matt. Principles of selling and persuasion are the same as always, they simply need to be translated to a new medium.
In this presentation Matt explains how standard business practices of selling, marketing, and networking are the same online as they are offline. Businesses learn how to improve both online and offline selling by realizing some of the oldest wisdom in the sales book.
In order to market better in the future, look to the past.
It’s Social Media, Not Selfish Media
Social Media is the newest marketing darling. And many companies are ready to spend a lot of money on it without understanding the lack of immediate return. Don’t be a social media outcast; learn the 5 techniques to a winning social media strategy, and see how online relationships are a lot like dating … and you won’t look like a selfish idiot.
5 Methods to Successful Online Marketing.
Using these five clear principles, Matt unlocks the mysteries of search engines, searcher behavior and marketing online. Avoid the 5 obstacles that stop search engines in their tracks and learn
Matt completes the seminar with the 5 best methods of increasing sales, leads, and page views and exceeding your marketing goals.
Website Analytics: Basic Training
This is the highest rated session at seminars where Matt presents. Matt explains how to understand your website statistics by analyzing Star Trek. Using the 3 C’s of analytics—context, comparison and contrast—he makes sense of website statistics and gives attendees eight reports that will result in immediate return from their websites, and make them look like internet geniuses.