Search Engine Marketing
As the Internet expands, so does the competition for your website to be recognized as a legitimate site by search engines. Because there are other websites with content similar to yours, you want to make sure that your site appears as close to the top of a search engines’ results page as possible.
To help you accomplish this, SiteLogic uses Search Engine Marketing techniques to help build the reputation and visibility of your site. Search Engine Optimization (SEO) and Pay-Per-Click Marketing are integral parts of any website trying to gain serious recognition in Internet marketing.
SEO = 40% to 4000+% Growth in Visitors
Search Engine Optimization is a real wildcard. Some sites respond very quickly to simple on-page optimization techniques, and there is an immediate improvement in both rankings and visitors. Other sites require more attention and additional off-site or on-site optimization help, or even a full marketing campaign, in order to see results. This is determined on a case-by-case basis.
However, you can’t get around the fact that a simple optimization project on a website can result in increased rankings.
Pay-Per-Click Marketing is a powerful way of gaining visibility in the search results pages for highly profitable searches. By bidding on specific search terms, a company can deliver customized advertising messages to searchers and gain highly relevant leads to their website. However, simply being the first ad does not translate into gaining the most business.
As with any type of campaign, a high degree of measurement and adjustments to the campaign are necessary to find the right balance between spend and profitability. Pay-Per-Click (PPC) Marketing provides immediate results for campaigns and highly targeted marketing.
Not Visitors, Profits
SiteLogic takes the time to work with you and your company to create the right performance indicators and goals for your campaigns. SiteLogic does not simply focus on increasing visitors. SiteLogic is concerned with gaining qualified visitors and qualified leads.
Anyone can produce higher visitor numbers, but only marketers who focus on analytics can produce more profitable visitors, leads and profitable campaigns.
Integrated Marketing Campaigns
All marketing is designed to get more business and build the bottom line – profitability. There is a difference between getting people to your website and getting them to do what you want them to do on your website. Every campaign should have clear goals, parameters and measurements.
By integrating search marketing with usability and analytics, SiteLogic works with you to create a powerful strategy, designed to turn your website into a profitable sales and lead-generation machine.