Breaking Through the Confusion of Social Media
It’s okay, you can admit it:
Social Media can be utterly confusing!
The problem is that many businesses have recognized the potential of utilizing social media to compete with others on the market, but they tend to rush into the confusing realm of social media marketing just for the sake of having a presence. It becomes evident that these companies don’t have a clear vision or goal of how they want to be perceived or what their primary purpose is in the market.
Marketing Logic on Social Media Marketing:
- How much time should I spend?
- Is it profitable?
- What can I expect?
- What do I talk about?
- How do I reach my audience?
- How do I track sales?
Measure Social Media Success
Social Media Success starts with the right questions. That is why it is important to develop strategies and specific tactics-to ensure you don’t pour in more than what you get out of your social media pages. Most importantly, your company needs to slow down, process, and ask questions. Without taking the time to coordinate your message across a variety of media, your efforts will be disjointed and discouraging.
What do you want to accomplish, how will you accomplish it, and what do you expect visitors to do? Again, it all comes down to the basic principles of stating your goals. When the goals are stated, measurement becomes clear, and a precise strategy will emerge.
The right message, at the right time, to the right person has been the mantra of direct marketing for decades. SiteLogic helps companies understand their potential in the social media market by developing focused plans that deliver the right message for the right place at the right time for the right people. We offer social media training and online market research so that you can focus on the right media and reach the right visitors.