Endless Coffee Cup Podcast #21: “Sensationalized Headlines”

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Endless Coffee Cup Podcast #21: “Sensationalized Headlines”

Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and selective facts. Fake News? How are we to know?

Matt and Ben read through the headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. Rather than passively taking in the headlines, they help you walk through how to evaluate the news, recognize sensationalism and ask the right questions of the information you take in.

Sit back, get a cup of coffee and listen along as we explore the latest headlines and technology.

 

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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