Endless Coffee Cup Podcast: “Marketing Sports”

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Endless Coffee Cup Podcast: “Marketing Sports”

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.

If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sport is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this?

Even more in-depth, Jim opens up the sports world and shows how the team operations and the profitability of a team comes down to the marketing of the franchise.  Even teams that don’t perform well on the field can be successful in reaching fans, selling seats and sponsorships.

Grab a cup of coffee and join Matt and Jim in this great discussion on Sports Marketing.

 

The coffee for this podcast is a Costa Rican Tarrazu

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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