Marketing Strategy Topics

Social Media
Social Media
From Message to Medium to Interaction; know your audience, why they use a specific media, how to communicate effectively, where to measure engagement and find profitably.
Internet Marketing
Internet Marketing
7 Old-Fashioned Sales Techniques. Sales training isn’t obsolete, it is necessary to understanding the customer’s needs. Apply these traditional techniques to your online marketing and watch your profitability grow!
Communication
Communication
Text-based communication is inherently negative, and can split a team, scare prospects and create misunderstandings. Increase your communication effectiveness as a team, and to customers.
Content Marketing
Content Marketing
Words are inexplicably powerful. Using the right words in the right way can provide visitors, create customer, develop leads. Know What to say, Why and When to accelerate your marketing.

 

Marketing Technology Topics

Display Ads
Display Ads
Beyond the Banner; Find your audience, wherever they may be. Advertising technology is gaining incredible insights into customer behavior. Do you know where your customers are?
Email Marketing
Email Marketing
“Don’t Call it a Comeback!” Email is returning to the forefront as the powerhouse of online marketing.  As one of the lowest-cost marketing channels, it has one of the highest lifetime ROI.
Web Analytics
Web Analytics
Analytics is NOT charts, graphs and reports. Analytics IS a clear roadmap to success. In fact, it may be easier than you think. Bypass the jargon and get to what works, why and how to make money.
Usability
Usability
Usability If your visitors can’t see it – it doesn’t exist. Small improvements add up to bring profits with conversion optimization and usability testing.
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Matt’s Foundational Online Marketing Principles

Matt teaches you how to make your marketing logical, measurable and predictable (plan-able). So that you can become profitable.

Not every business is the same. Not every story is the same.

Matt’s training starts with the fundamental frameworks of developing measurable activites and goals in your marketing. After developing a solid foundation of best practices and usability, companies then develop their identity online, which is reinforced though measurement.

Through lectures, activities and workshops, a long-term strategy is created that will;

  • Instruct a company what to say and when to say it
  • Direct marketing strategy and tactics to the week (or to the day)
  • Unify your online marketing into a cohesive message and strategy
  • Reduce time spent on useless tactics
  • Develop a measurable ROI for marketing activities
  • Inform an ongoing strategy and plan by building on gained knowledge

What Clients Say

“Matt, I just wanted to thank you for the outstanding two-day seminar you presented last week. I have attended a ton of educational events and last week’s experience ranks in my top five. More amazingly, I had four employees who also thought the same thing!”
B Ryan, Ryan Group

 

“I am still telling people that the seminar was the best continuing education experience I’ve had.  You are an engaging presenter and the information was interesting and pertinent.”
B Bridge, Blue Cross Blue Shield